How We Keep an Eye Out for News and
Articles.
We keep an eye out
for news and articles about trends in services, products, consumers’ rights,
complaints, development, opportunities, and challenges facing the
organizations. When we find news in your area of expertise or related to the
service you provide, we send it direct through WhatsApp, or we photocopy it and
fax or mail it to our client list, or, if our list is large, we send it to our
best clients. We include a.handwritten note suggesting that the information may
be valuable ...to our customers through short message.
Introduction and
Business Needs:
HakiPensheni
Center is the leading content information source and powerful online
social media, reaching customers both one-to-one interactively and broadly
within Tanzania, Kenya, Uganda, Rwanda, Burundi, and Southern Sudan East
African Community Members and worldwide at large. Our website displays only the
contents that are relevant for our readership, comprehensively,
authoritatively, analytically coverage on regional business news (such as
corporate news, economy news, capital market news, money market news),
insurance, energy and oil news, tourism news, investment assets news, pension
news, retirement planning news, real estate’s news, entrepreneur and business
development news, diaspora news, company news and expert views on issues
affecting the East African Community and many more. Check our website links: www.hakipensheni.blogspot.com
The
HakiPensheni Center is an independent voluntary organization, dedicated to
ensuring financial and pension services are accessible to everyone. Each year
we answer thousands of questions from members of the public about their
financial literacy and retirement benefits, and millions of people access
pension and financial information from our websites. We also help resolve
thousands of people financial and pension problems and complaints. Our
experience of educating and helping members of the public on financial literacy
means we are uniquely placed to offer advice, insight and solutions on
pension’s public policy in the country. The Center's
activities are expected to be supported by advertisers, sales of publications,
and contributions from organizations and individuals.
Target
Group of Readers
The target group of readers are the decision makers
from varies governments, government organizations, private organizations,
non-government organizations, embassies, industries, employed and self-employed
and play a key role in policy formulation and business strategies in their
organizations. HakiPensheni has partnership with APO Africa news widget which
allows our HakiPensheni website to gain new visitors every day. With APO Africa
news widget, our HakiPensheni website also displays hundreds of Africa-related
news releases issued by over 500 high-quality, authoritative sources, including
international institutions and organizations, companies and governments. Check
our list of sources: http://APO.af/pL4q2O
How is
Producing and Distributing News and Information
HakiPensheni Center is licensed and certified by
TCRA for producing and distributing news and information items daily from over
East African Community and other African countries news organizations and puts
those high quality and verified source news under one umbrella. We
operate from Dar Es Salaam Tanzania. HakiPesheni publishes reports daily from
East African Community news
organizations and other
institutions and individuals, representing a diversity of positions
on every topic. We publish news and views ranging from vigorous opponents of
governments to government publications and spokespersons. Publishers named
above each report are responsible for their own content, which HakiPensheni
does not have the legal right to edit or correct. We read the newspapers, e-newspapers and
cruise the Internet, we look for articles that would be of interest to our
clients and customers. For instance, if you are an accountant, we look for articles
on changes in the tax laws. If you are a banker, we look for articles about
banking decisions that may affect some of your clients’ businesses.
How We Keep an Eye Out for News and Articles.
We keep an eye out for news and articles
about trends in services, products, consumers’ rights, complaints, development,
opportunities, and challenges facing the organizations. When we find news in
your area of expertise or related to the service you provide, we send it direct
through WhatsApp, or we photocopy it and fax or mail it to our client list, or,
if our list is large, we send it to our best clients. We include a handwritten
note suggesting that the information may be valuable to our customers through
short message such as-We saw this on the
hakipensheni website and thought you should see it:
How we use Social Media Platform to Market and
Interact with our Customers
We use WhatsApp whereby our phone
book is filled with a million of people that we know both intimately and
casually. We are bent on getting into chat groups that are spreading like Ebola
or wildfire- every time we turn around we have been added to another WhatsApp
group against your will. Its widespread popularity puts it at the top of the
list of social media used in the country ahead of Facebook and the rest. We
widely use social media platform to market and interact with our customers,
especially WhatsApp, Email, Facebook, Instagram and Google Plus to boost
marketing communication. The free websites, help to connect our businesses with
our target groups of customers as well as ease operations such interaction with
customers. With the WhatsApp, businesses interact with customers easily
by using tools to automate, sort, and quickly respond to messages.
Since our launch in 2010, we have
been working with NSSF, PSPF, GEPF, LAPF, NHIF, PPF, WCF, ZSSF, BoT, TIRA and
SSRA in creating public awareness on pension products and services by the use
of our HakiPensheni website and HakiPensheni column through Mwananchi, Majira,
Businesss Times and Mtanzania news papers including other social media.
Request and Conclusions
Kindly grant us the status of
marketing and advertising your products and services through our HakiPensheni
column, HakiPensheni website, and give us all the benefits enjoyed by a blogger. And contact us for presentation and
discussion on how our communication strategy can increase public awareness
regarding their rights, obligations, and benefits offered by your company and
how our program can increase your brand awareness and establish credibility for
Tanzanian brands seeking to grow their visibility in the local and
international market. We shall always be there to make you achieve your targets
in this item should we given this chance. We wish to thank you for your
willingness and cooperation in availing important advertisement package which
will enable us to advertise in a more useful website and blog for Tanzanians
and abroad.
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