Ebere Nwoji
Issues
bothering on disruptive technology formed the thrust of discussions at a
one-day seminar organised by the Chartered Insurance Institute of
Nigeria(CIIN) in Lagos recently.
Participants
at the seminar, also deliberated on how operators could use data to...
push marketing information to their clients, in order to meet the demand
of new generation insurance buyers
Speaking
on the topic, ‘Disruptive Technology, The Game Changer for Insurance
Business,’ Managing Director,Oradian, Mr Moses Sule, noted that data is
new oil of digital economy.
He cited
example of insurance digital solution such as Trov Powers
digital-insurance solutions for innovative businesses in the finance,
insurance, mobility and retail sectors adding that it enables the new
way people live, work and move.
He also
cited examples of digitalisation in the payment system of various
sectors, adding that no data about consumers’ commercial intent limits
their ability to create and capture value from customers.
According to him, digital payments carry important data about the consumers’ commercial intent.
“Platforms
leverage data around consumers’ commercial intent to match supply and
demand. If data is a window into the digital economy, traditional
businesses are living in a black hole,” he explained.
He said without data, business cannot enable data compete with platforms in the digital economy.
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