Aliko Dangote
Africa’s richest man
and Chairman of Dangote Cement Plc, Alhaji Aliko Dangote has promised to...
continue to do all within his power to help in alleviating poverty and
spread wealth even as he charged Nigerians not to lose hope in the
country.
Speaking against the
backdrop of commendations by winners in the ongoing extended Dangote
Cement bag of Goodies National Consumer Promotion in Akure and Asaba,
who lauded the gesture by the foremost entrepreneur to launch what they
call economic life-saving promo, Dangote said his joy is to touch as
many lives as he could within the ambit God has given him.
Represented by the
Dangote Cement National Sales Director, Mr. Yemi Fajobi at the
presentation of Saloon Car star prize to a block moulder who is also a
former Local Government Councilor in Akure, Dangote said most of his
businesses are driven by the desire to touch lives and improve the
standard of living of Nigerians.
According to him “the
bag of Goodies promo is not just a promo. The uniqueness of it is in the
choice of items being won by the people. Our company is intentionally
empowering its customers through the promo. The cars, tricycles and
motorcycles are items that economically lift the customers by creating
additional means of livelihood and improve their economy.
Dangote disclosed that
the company decided to run the biggest promo ever in Nigeria as a way
of contributing to the economic well-being of the consumers of its
products.
He said the promo is
to reward valued consumers for their unflinching partnership in ensuring
that “our range of cement products remains today the first choice for
construction purposes across the country.”
He added that the
consumer promotion gives opportunity for existing and new consumers to
get a step ahead of their struggle for economic emancipation by winning
any of the give-away items, which has economic value.
“We have made it so
transparent that you don’t have to go through any raffle draw or the
so-called lucky dip associated with many other promotions in the
country. For Dangote cement, you win instantly because what is revealed
in the scratch card is what you win”, he stated.
“In Dangote Cement, we
adhere strictly to best global standards in producing our range of
cement, which makes them the best in the market. Our products;
BlocMaster, 42.5R, 42.5N and Falcon are all top-of-the-range brands
developed to ensure that cement users have a choice on the type of
product suitable for their projects.
“Much research and
tests went into the development and production of these products as we
are determined to offer consumers the best quality and experience either
in building personal houses or in commercial construction works.
After presenting
the star prize of a brand new car to the Asaba winner, Simeon Egualeonan
he specifically commended the people of Delta State and Asaba for
remaining faithful to the brand adding that the promo is a way of saying
thank you to the consumers. Fajobi stated that the first star prize
winner emerged from Warri, Delta State and today, a second star prize
winner has emerged from Asaba, the same Delta State, an indication that
the promo is real.
In her remarks,
Dangote Cement Marketing Director, Mrs. Funmi Sanni stated that
“Consumers are at the heart of what we do; without them there is no
business. Consumers are important and a fundamental factor of production
without, which production process is incomplete and our ability to
remain in business becomes impossible.
“To grow our
business, we must constantly create value in terms of quality product
and service, competitive pricing and depositing in consumers’ emotional
bank accounts in order to become their preferred choice of brand at the
point of purchase.”
Mrs. Sanni, said the
company would always look for ways to make the customers happy and that
this promo was just one of the many other lofty things that have been
lined up for the Dangote Cement Plc customers.
Visibly elated
winner of the star prize, Mr. Omotayo prayed for Alhaji Dangote and
wondered why other well-meaning Nigerians could not emulate his public
spirit saying he never hid God blessing in his life and has been using
his blessing to bless others.
He referred to one
of such blessing as the on-going promo in which 21 million Nigerians
are bound to cart home items ranging from cars, tricycles, motorcycles
TV sets, Refrigerators and other items that have positive impact in the
life of the people.
While thanking God
for using Alhaji Dangote for him, Omotayo told the audience at the
presentation ceremony that he was once a Councilor, a local government
Chairman in Ondo state but never owned a car until he bought some bags
of cement from Dangote and found in one of the bags a scratch card
containing the car prize.
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