PricePointe Debuts in Nigeria

By Omolabake Fasogbon

A new retail  store, PricePointe Wholesale Club, has spread its tentacles in the Nigerian market, to address retail challenge in the country.

The new entrant, modelled after the United States of America based Costco and Sam’s Club, would deal strictly in wholesale offerings to customers comprising retailers, families and individuals that are

registered on the platform. 

The colourful launch  held at the store’s flagship warehouse in Ilupeju, Lagos, in partnership with  Ecobank and  Old Mutual Limited.

Chief Executive Officer of the firm, Mr. Tayo Williams, explained that the new venture, which is more of a cooperative for cooperatives, is a formal wholesale store that exist to reward and solve problems for retailers, as well as get  best deal for  registered members.

He said: “PricePointe Club is pioneering a world-class multi-store  to provide a one-stop lifestyle shopping experience for Nigerians who want to shop things conveniently in bulk  for self and family,  at really great prices.

We plan to spread to six locations before the end of next year with Lekki as our next focus.This is to make our products accessible to our loyals regardless of their locations.

“With products and services sourced directly from manufacturers and providers, our  members will enjoy groceries, household items, appliances, insurance, flight tickets, petrol, diesel, and more at massive discounts that can’t be found anywhere else; all of which are open to  club members. Retailers can also buy less than a carton but still enjoy wholesale prices, as well as the convenient opportunity to shop from 6AM every day, including Sundays.” 

Williams further  disclosed that as part of efforts to deliver excellent service, the firm  had  teamed up with various manufacturers and service providers to ensure that its members get the lowest possible prices. 

Some of them include Nigerian Breweries, Reckitt-Benckiser, Procter & Gamble, 7UP Bottling, Indomie, Binatone, Powergen, Powerhorse, UAC and others.

 In addition to food and groceries, the store also provides  other services as Tire and battery centre, restaurants, dentistry and eye clinic amongst others.

The event hosted by Chioma Omeruah, popularly called ChyGurl, brought together some of Nigeria’s most respected individuals, celebrities and industry leaders.