Ms Arancha Gonzalez, Executive Director ITC. PHOTO FILE | NATION
The executive director of the International Trade Centre
Arancha Gonzalez spoke to The EastAfrican's Victor Kiprop on Africa’s
struggle to get a decent return from the global marketplace.
Many
trade policies favour large companies, which make up only 10 per cent
of all business enterprises. How can we ensure that they serve the other
90 per cent too?
Part of the answer is with
the policies themselves as they need to be deeper and more inclusive to
spur the competitiveness of SMEs. Trade agreements should also
prioritise levelling the playground for SMEs and include women in trade
to ensure better diffusion of the benefits of international trade.
However,
the onus doesn’t stop with policies alone as there should be
commensurate investments in infrastructure to ensure that traders can
move their produce quickly, in skill building, and education to ensure
the labour force moves in tandem with the innovations that technological
progress churns out. This combination will ensure that growth through
trade is more inclusive.
Despite trade
agreements and co-operation proving vital to trade, why are some
countries are still sceptical about signing such agreements?
Trade
agreements create opportunities, but they do not in themselves
translate into results. Many countries have amazing trade agreements but
they do not have products of the desired quality or even the necessary
financing to enable their companies gain access to international
markets.
Many countries question the need to enter into
such agreements once they see poor returns or sluggish uptake after
signing up. However, what they do not ask themselves is whether they did
enough to take advantage of the opportunities created by the
agreements.
How can East Africa’s Economic Partnership Agreement with the European Union be jump-started?
Going
back to the facts and the figures would be very illuminating and
sobering for any policy maker. This year, the International Trade Centre
has analysed more than 200 trade agreement across the world and we know
there is a relationship between good trade agreements and improved
trade.
East Africa is endowed with amazing assets
especially in agriculture but most of these products do not reach the
international markets because they are not produced in sufficient
quantity, quality or reliability of supply. The trade agreement is where
it all starts; where the opportunities are created. Countries need to
more than just sign agreements. There is more to the mix of factors that
drive these expressions of intent.
East
Africa’s trade deficit against other regions of the world is huge
despite signing several trade deals. How can this gap be closed?
East
Africa exports many unprocessed or raw goods and commodities to Europe
and Asia where they get processed. This means, it is the buyers that add
value to East Africa’s goods and then resell them at a premium.
A
fragmented market is one of the causes of lower value addition,
although on that score, East Africa is getting it right since it is in
the process of integrating of its market.
The region,
however, still needs to invest more in physical and digital
infrastructure and woo more investors to the bloc as a whole rather than
to individual countries. East Africa has more to offer in the sum of
its parts than each state individually.
Africa’s
growth has been hinged on its fast growing youth population, which now
accounts for 60 per cent of the continent’s people. What trade
opportunities exist for the youth?
Entrepreneurship is their biggest bet. African youths are educated, tech-savvy and are eager to take risks.
However,
for entrepreneurship to work, the ecosystem needs to be designed in
such a way that it helps the entrepreneurs to thrive. We have to start
to de-risking access to credit for these entrepreneurs because if we do
not accept the fact that some of them are going to fail then society
stands to miss out on a huge opportunity.
We also need
to be better at growing from incubators and idea centres to starts-ups,
and graduate them from start-ups to small and thence to medium-size
enterprises.
Agriculture is a huge income
earner for Africa and a major component of East Africa’s export earnings
despite most farmers treating farming as a way of life rather than as a
business. How does one transit from plain agriculture to agribusiness?
Agriculture
has enormous potential but for a long time farming in most parts of the
world has remained a subsistence activity, mainly because of the low
returns. Consequently, not many people are willing to see it as a
full-time money-making activity.
In order to move to
agribusiness, it is imperative to make agriculture “look cool” even for
the youth, and also ensure that farmers get a better deal. That means
cutting out intermediaries and distributing the power to make business
decisions between the retailer and the producer.
Bio
Background: Ms González is an expert in international trade issues with 20 years’ experience.
Education: Law degree from the University of Navarra and a postgraduate degree in European Law from the Carlos III University of Madrid.
September 2013-:
Executive director of the International Trade Centre, the joint
development agency of the UN and the World Trade Organisation. She also
co-chairs the World Economic Forum Agenda Council on the Future of Trade
and Investment.
2005-2013: Ms González served as chief of staff to World Trade Organisation director-general Pascal Lamy.
2002-2004: She
also served as the European Commission spokeswoman for trade and
adviser to the EU Trade Commissioner where she conducted negotiations on
trade agreements and assisting developing countries in trade
development efforts.
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