Thursday, April 14, 2016

Investor targets juicy profits, harvests in organic fertiliser

Marion Moon: The surplus produce in foreign countries got me interested. PHOTO | LYNET IGADWAH
Marion Moon: The surplus produce in foreign countries got me interested. PHOTO | LYNET IGADWAH 
By LYNET IGADWAH, ligadwah@ke.nationmedia.com

Marion Moon was restless during a tour of many countries, an adventure she paid for using her savings. For a month she was away in South East Asia, Thailand, Vietnam and Philippines to do some soul-searching.
While out of Kenya, she started wondering how the farmers in these countries she visited were producing surpluses.
“The culture shock got me so curious and that’s when I started questioning what it is that Kenyan farmers are not doing right to get such bounty harvests,” she said.
On returning home, Ms Moon, 32, of Wanda Organic, a company that imports organic fertiliser, researched on food production and found out that while Kenyan farmers were “depleting their soils” with chemical fertilisers, Vietnam, Philippines and Thailand were relying on organic farm inputs.
During the research, she stumbled upon the workings of Eliseo Cruiz, the formulator of plantmate organic fertiliser. She contacted Dr Cruiz for samples whose tests at a friend’s farm “were amazing; so I decided this was what I am going to invest in.”
Fertiliser and seeds are a big business in Kenya going by the scramble for the inputs during planting seasons.
While limited access persists, Ms Moon Kenyan farmers were getting a raw deal in the use of inorganic fertiliser, something she says has confined farmers to the tiny corner of complaints about poor yields every year.
In 2012, she established Wanda Organic to import organic fertiliser known as plantmate bio-organic from Phillipines.
The fertiliser that is recognised by the Government of Philippines as one of the best in that country has 22 microorganisms that unlock soil nutrients to improve yields.
It contains nitrogen, phosphorous, potassium, calcium, micronutrients, probiotics, enzymes, and amino acids.
“The product works on the soils physical, biological and chemical properties,” Ms Moon, the Wanda Organic CEO, said.
It has been tested in Machakos and Makueni counties where farmers reported up to 30 per cent yield increases. Athman Kamangara, a farmer in Yatta, who grows French beans, maize, bananas, oranges and mangoes on a 2.4 hectare farm, says he started using the product in March 2014 and has seen better yields.
Plantmate maintains soil moisture during dry spell an repels some pests such as aphids and white flies, he said.
He buys a 50kg bag of Plantmate fertiliser at Sh3,150, which price Ms Moon says should drop to between Sh2,000 and Sh2,500 when local production starts by next year.
Government-sponsored DAP sells for Sh1,800 per 50kg bag, but Sh3,500 in the market. Under the government subsidy, CAN is Sh1,500 while the market rate is Sh3,000 a bag.

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