Stanbic Repositions Self With Rebranding

ALL brands and businesses evolve. Stanbic Bank Tanzania is on a journey that reflects the

evolution of the lives and experiences of its customers and wananchi in general.

This is the motivation behind the change of the bank's brand positioning and tagline and adoption of one that epitomizes where it sees its role in the country today.

Stanbic's Chief Executive, Kevin Wingfield said since the bank is a financial partner of its customers, their responsibility and privilege is to help answer customers' dream questions.

"And we do that proudly in a resounding message which says, 'It Can Be'. This is our new tagline," Mr Wingfield said.

'It Can Be' reflects how the bank has evolved, and continues to do so, in a way the bank clients expect, and it represents their positive attitude towards Tanzania and the possibilities that exist in the country.

"Stanbic Bank believes that dreams matter. They fuel our growth. Together with our clients, we need to take new uncharted paths to realise them," said Mr Wingfield.

Stanbic research showed that people and businesses are looking for a brand to believe in them, inspire them, and journey with them.

"They want a bank that can help them realise their ambitions - personally or as businesses, and which always puts them at the centre of everything we do," he said.