“We connect people
traveling in the same direction. Drivers offer the empty seats in their
car to
other travelers going the same way,” a statement on the website
of a new carpooling service in Nairobi invites users.
Chief
executive of the ride-sharing platform, says the idea of launching the
startup crossed his mind when he was driving from Nairobi to Kapseret,
Uasin Gishu County in the summer of 2017.
“I
was alone in the car and the journey was boring. How about I offer
lifts for a fee to people travelling along the same direction? It would
also help me fuel the car back to Nairobi,” Mr Ramah Rugut, who is an
electrical engineer told Digital Business.
Teaming
up with his former high school friend Mr Kiptoo Magutt, a software
developer who is now the chief technology officer, they came up with
Twende, a mobile based service to help travelers avoid the long queues
in bus stations and the inconvenience that comes with travelling in a
stuffed 63 –seater coach.
Having
visited various developed economies, Mr Magutt noticed that
ride-sharing is a common service that helps riders reach their
destinations as they work on their laptops and tablets besides creating
networking opportunities.
26 year old Winnie Biwott
loved their initiative and joined them as the chief operations officer,
to assist in moulding the future of public transport.
“Sometimes
public transport vehicles go on strike and leave thousands of Kenyans
stranded and stressed out. Many want to travel over long distances for
serious business deals. I saw this was a good opportunity to bridge this
gap,” she told Digital Business.
Plying
the Nairobi-Eldoret route, Twende app has gained traction from sedan
and sport utility vehicle (SUV) drivers across the country who wish to
invite people in their private space and break the boredom of traveling
alone.
Ms
Damaris Chemutai, who has used the service over ten times between
Nairobi and Eldoret acknowledges the value of timeliness and the joy of
being in control of speed, offered by Twende.
“This
is the best transport solution that ever happened to me. There is no
time wastage on stage, if the app says we are leaving at 10.00am, we
will have left by 10.01am. Again, if am not comfortable with the speed,
the drivers always slow down,” she says, adding that she feels secure
during the entire journey.
The
mother of two travels with her kids, aged 4 and 6, and the fare
fluctuates depending on demand and supply. During peak hours, she pays
Sh1,200 and Sh800 during off-peak time.
“Am
always assured of a comfortable travel with my kids. We feel as though
we are in a family car,” says the 29 year old who resides in Tena
estate, Nairobi.
For Mr Martin Muiruri, who has been driving cars for 15 years, the app is a good opportunity to boost his earnings.
“I
make four or five trips a week from Nairobi to Eldoret and back.
Sometimes am lucky enough to get all passengers before I leave, other
times I get only two and pick the rest along the way. The cash I get
helps me fuel and service the car,” says the 40 year old owner of a
seven-seater Toyota Voxy.
He
explains that all his customers are covered by his car insurance,
something that attracts business, though not a requirement by Twende.
However,
Ms Grace Muthoni, a regular Twender user who lives in Rongai, Kajiado
County calls on the proprietors of the service to solve the problem of
commuting to Nairobi CBD every time she wants to travel to Eldoret.
“They
need more cars to reach more locations. There should be some cars for
short distances to connects us to driver heading to far areas. We need
to picked from our houses and ride to our destination, however far it
is,” says the mother of one.
Recalling
one incident when she was sick and had to travel, she appreciated the
caring attitude of the drivers who ensure passengers get the most
comfortable ride.
“The
app has an option to rate the driver and air your complaints or
compliments. This helps riders get the best service from drivers who
care about their reputation, retaining and attracting more customers,”
the 24 year old expounds.
Mr
Canicious Koech, an Eldoret based 34 year old medical practitioner who
has been registered on the app since March 2019 says it helps him reduce
fuel costs.
Mr Rugut says that the platform has over 450 registered drivers who have served over 3,000 passengers over the past one year.
“We
get a 15 percent share of the total transactions done by each driver.
We provide the platform, they provide the cars. We have learnt that
Kenyans need quality services at an affordable fee,” he explains.
Kenya
has now joined first world economies in enhancing the provision of
convenient and affordable long distance transport solutions, through
ride-sharing.
But
Twende is not the only carpooling platform in the country. It gets
competition from similar services such as Jaza Gari, Carpool World Kenya
and Saafiri.
“In
pursuit of increasingly diverse travel preferences, Twende is
developing a system to allow Kenyans travel with fellow professionals,
those who love a certain speed and agree on volume level of music in the
car,” says Ms Biwott.
However,
Mr Rugut decries the low volume of driver subscriptions to meet the
huge demand from passengers, and the difficulties of getting the correct
customer data.
“We
are working on the challenge of pick-up locations since most riders are
used to being picked up from home. Other users keep uninstalling the
app in their phones, and this derails our data monitoring efforts that
we believe should help us improve our services.”
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