A past MultiChoice promotion in Eldoret. FILE PHOTO | NMG
DStv Kenya has removed two popular news stations from its Compact bouquet in a channel
reorganisation.
reorganisation.
Bloomberg
and CNBC Africa will now only be available on the Compact Plus and
Premium packages as the satellite TV provider restructures its products.
“As
part of our ongoing efforts to enhance our customers’ television
viewing experience and delight them with content that resonates with
them, MultiChoice did a content refresh to its DStv and GOtv offerings
on November 13, 2019,” said Multichoice in a statement.
According to the firm, this has resulted in the addition and removal of channels across DStv and GOtv.
The
firm has been struggling to maintain its grip on the market consumers
switch to the home Internet and on-the-go streaming services such as
YouTube, Netflix and Showmax.
DStv in September slashed monthly subscription rates between
five percent and 30 percent to boost its numbers. The latest price cuts
point to Kenya’s changing pay-TV landscape, where subscribers are
increasingly turning to on-demand streaming content online.
Multichoice-linked
video-on-demand company Showmax has been banking on exclusive local
content to ward off competition in the Kenyan market by its biggest
rival Netflix.
Showmax is owned by Naspers — which is also behind pay-TV company MultiChoice.
Using
devices such as Android-based TV boxes — which connect to the Internet,
customers have been illegally streaming content such as the English
Premier League, eating into MultiChoice Kenya’s dominance locally. The
firm has also been adding more local channels.
“The
recent refresh has allowed us to add more locally relevant content and
to strengthen our DStv and GOtv package offerings with fresher relevant
content for our customers viewing pleasure.” said the DStv.
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