Heineken Country Manager Kenya Michael Mbungu (right) with brand
ambassadors during the launch of Heineken draught beer in Kenya. PHOTO
|COURTESY
Global beverage giant Heineken has introduced a new draught beer into the Kenyan market.
The Dutch brewer launched the product on Wednesday night, four months after unveiling Amstel, another alcoholic drink.
Heineken has so far launched four alcoholic products in the Kenyan market since it started its operation in the country in 2011.
Premium beer
Heineken East Africa says the innovative Brewlock delivery
system seeks to cater to the rising demand for quality, premium beer.
The
product, which seeks to tap into changing consumer tastes, will be
available in five initial pilot outlets that include Sankara Hotel, J’s
fresh bar and kitchen, Tapas Ceviche and Purdy Arms and Kengeles.
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