Locally assembled all weather roads vehicle Mobius Wednesday
said its Mobius II model orders had exceeded target, signalling rising
appetite for the car.
Mobius said all the 50 first
generation units of the vehicle, which prides itself in being Africa’s
cheapest, had sold out forcing it to double production to at least 100
units for the Mobius II to meet increased demand.
Mobius
Motors commercial director Markus Schroder said that besides local
orders, the automaker has received interest from neighbouring countries,
Europe and the US.
“This first production run of the
new Mobius II with an initial batch of 50 units is already
over-subscribed with pre-orders. All 50 units of the first generation
were sold last year,” said Dr Schroder, adding that production of Mobius
II (next generation) will start with a low three-digit figure.
“We plan to increase production over time and significantly ramp it up as we generate market interest,” he said.
The
majority of pre-orders are from Kenya, but a number of requests have
also come from Germany and the US as well as from Tanzania and Uganda,
Dr Schroder said.
The first Mobius II next generation pre-order was made in August last year after the first generation model sold out.
Rough terrain
Mobius
Motors was founded in 2009 by British entrepreneur Joel Jackson - who
settled in Kilifi, Mombasa and now Nairobi – to address the rough
terrain and long distances market, especially in rural Kenya.
The
Mobius II generation, which comes in three models, is expected to hit
the road early next year with its most expensive unit (Mobius Adventure
Plus) retailing at Sh1.58 million, inclusive of tax.
Dr
Schroder said functionality on the road is what differentiates the
three models – Cargo, Adventure and Adventure Plus – from one another.
Cargo
is the entry model and focuses on functionality for transportation with
a starting price of Sh1.3 million, inclusive of Value Added Tax. It is
available in black only.
The Adventure model, which is
available in black and dark blue comes with high capacity all-terrain
tyres, a rear mounted spare wheel, double bar front and rear bumpers.
It also has three additional rear seats in comparison to the Cargo version and is available at Sh1.45 million.
The Adventure Plus – premier model - is available in black, dark blue and in light blue colours.
It
comes with alloy rims, an air condition system, aluminum side steps and
an infotainment system with an eight inch touch screen as standard
equipment.
All the three models are fitted with 1800 cc engines.
All the three models are fitted with 1800 cc engines.
Dr Schroder said his company will be recruiting a complete production team to ensure faster production of the new 100 units.
The
team will include material handlers, fabricators, body shop
technicians, paint shop operators, general assembly, and quality
assurance persons.
To place an order for the next
generation Mobius II, one has to deposit an initial Sh50,000 that is
refundable if one changes their mind about the purchase.
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