There is no sustainability in adopting a high risk, high reward strategy for the short term. file photo | nmg
Last week I touched on the topic of risk management and why
boards of directors need to familiarise themselves with the topic. A
risk is an uncertain event or condition that, if it occurs, can cause
significant negative impact for an entity or individual.
Take
the example of a member of parliament (MP). He is a fairly well paid
public officer earning a six-figure salary, as well as pretty good perks
like car grants and sitting allowances.
The risk that
he faces is that in five years, come the next election, he will have to
expend an inordinate amount of time and resources to ensure his
re-election.
Since he has achieved a certain taste in
lifestyle such as all-expenses-paid foreign trips, mileage allowances,
State-sponsored security, a loss will cause a significant negative
impact for him.
One way to mitigate such risk is to undertake a
risk-versus-reward calculation. As chances of re-election are almost
slim to none without pouring massive investment into the next party
nomination, the next best thing is to ensure that he acquire as much
wealth as possible in the shortest time so help him God and may the
Salaries and Remuneration Commission be damned.
He
would, therefore, support all efforts to reduce mileage allowances as
well as salaries and gorge himself silly at the trough of State coffers
while the belt of austerity girdles all other public expenditure. A high
risk of being thrown out at the next election is matched by the
commensurate quest for high reward.
Organisations
require to regularly map out all the risks appertaining to their
existence such as revenues, costs, operations, facilities, taxation,
fraud, cybersecurity, and regulatory interventions.
Typically,
each department should map out its risks and then the executive should
map out what the overall key risks are and map them out on a table to
determine their probability of occurrence versus the impact of such
occurrence.
This
table is referred to as a Risk Heat Map which visually illustrates what
the risks faced by the organisation at regular points in time are.
Thus,
a company that deals with plastic packaging would have identified and
mapped out the risk of a regulatory intervention from the first time
Kenya attempted the plastics ban during the Kibaki administration
through various tools such as punitive tax and eventually an attempt at
an all-out ban in 2011.
Once the ambient noise about a
ban began to get louder, that risk would have moved to the top right
quadrant of high probability and high impact. When the ban was revoked,
it should have remained in the high impact, but moved lower down the Y
axis to medium likelihood.
A well -informed board would put management to task as to what mitigants they are putting in place to diminish the risk.
Hope
is not a strategy, and a sheepish response from management that they’re
hoping for an eventual change of government should never pass muster at
the board level.
Particularly since in subsequent
years there was a successfully enforced plastic ban in Rwanda.
Management would have done well to start looking at alternative
packaging materials in case of a total plastics ban.
But
it’s not only the plastic packaging manufacturers that should have been
watching the government moves with a tremulous lower lip and beads of
perspiration speckled above their upper lip.
Soft
drink and bottled water manufacturers should have upgraded the
regulatory risk of a total plastics ban to a high probability faster
than they could spell polyethylene terephthalate, commonly referred to
as PET.
PET, which is used to manufacture many of the
soft drink and water bottles, is a much-maligned material due to its
primary inability to biodegrade.
It is noteworthy that
while a risk heat map tries to identify the key risks that management
faces, it should be a dynamic rather than a static tool as risks shift
constantly.
The greatest danger for organisations is a
risk-agnostic board. There is no sustainability in adopting a high risk,
high reward strategy for the short term. Unless of course, you’re an
MP.
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