FORMER Tanzanian President Mwalimu Julius Nyerere stood firm and championed tourism development. He committed himself to develop tourism and ensure that Tanzania becomes the best African safari destination.
He advocated tourism through his
political leadership and formulated several policies to guide tourism
development in Tanzania, soon after independence from Britain.
`During British rule in East Africa, all
tourist business and other travel activities were based in Kenya’s
capital of Nairobi, with Tanzania and Uganda benefit little or nothing.
Big safari companies were operating from Nairobi for the rest of East
Africa.
But, soon after independence from
Britain, Mwalimu Nyerere championed tourism development in Tanzania
through integration and establishment of tourist hotels, lodges and
tourism management.
In his famous quotes, Mwalimu said; “I
know that Europeans and Americans are able to see big game in our
country. It is my view that wild animals will be Tanganyika’s (Tanzania)
third most important source of revenue after sisal and diamonds”.
In a several occasion, Mwalimu Nyerere
was quoted saying; “If the saying ‘A guest always brings cheer’ has a
meaning, then, it is more true in respect of tourists than any other
visitors. For that reason alone, there is need for us to welcome our
tourists properly and to take care of them.
But it is not entirely because of trade
that I am speaking these words about tourists”, he added. Mwalimu
Nyerere further said, “To have visitors is a special honor, and to treat
a visitor well and hospitality is an act of good manners.
When visitors come to Tanzania, it is an
honor to this country, and they should leave with a good opinion of our
land. A visitor who comes to Tanzania, stays for a while and leaves
praising this country, is a good ambassador of us abroad, and he is an
ambassador who costs us nothing.”
Tourism Consultant and Hotel
professional Mr. Leopold Kabendera said that Mwalimu laid a strong
foundation of tourism development in Tanzania which the nation is
cherishing today. Mr. Kabendera said Mwalimu Nyerere established the
first tourist hotels in Tanzania with a national image where Tanzanians
were trained to run managerial duties.
Counting from the present Kilimanjaro
Hotel, New Africa Hotel, Kunduchi Beach Hotel; Mwalimu had initiated
their development to safeguard Tanzania’s hospitality industry with full
Tanzanian commitment and national identity.
During his leadership, Mwalimu Nyerere
laid a strong tourism foundation that Tanzania cherishes today. Between
1965 and 1977 he championed development of tourist lodges in wildlife
protected areas, while looking seriously at environmental protection and
nature sustainability.
Among the first tourist hotel projects
which Mwalimu advocated were the establishment of wildlife lodges in
Ngorongoro Conservation Area Authority (NCAA), Serengeti National Park,
Lake Manyara National Park and Mikumi National Park. Mr. Kabendera says
that Mwalimu designed and established the Tanzania Tourist Corporation
(TTC) to manage and supervise all tourist services in Tanzania as to
safeguard the national interests through natural resources.
On the other side, Mwalimu had a
convincing power to attract various countries to train Tanzanians in
tourism and hotel management, a result which made Tanzania to build a
strong tourist base through sustainable use of natural resources, mainly
the wildlife which is the major source of tourist gains to Tanzania.
“These commitments show that Mwalimu was
a champion in development of tourism, which is now a leading source of
foreign currency in Tanzania”, Mr. Kabendera said.
He championed construction of hotels in
key wildlife parks, tourist cities of Dar es Salaam on the Indian Ocean
coast, Arusha and Moshi in Tanzania’s northern tourist circuit and
Morogoro to accommodate tourists visiting southern Tanzania’s tourist
circuit.
In realizing that tourism as an export
industry could play an important role in foreign exchange earnings,
Mwalimu Nyerere established the Tanzania Tourist Corporation (TTC) in
1969 as an arm for development and promoting tourism.
The Tanzania Tourist Corporation has
taken a leaf from experiences taken in various tourist organizations
across the world. The corporation changed into Tanzania Tourist Board
which is operating as the apex of tourism marketing and promotion inside
and outside Tanzania.
Banking on strong foundation which
Mwalimu Nyerere laid on tourism development, the number of tourists
visiting Nature and Wildlife protected areas in Tanzania rose from
900,000 visitors in the year 2011 to one million last year.
The recently designed International
Marketing Strategy has targeted to attracttwo million visitors by 2018.
During independence in 1961, there were only 7,350 tourists who were
recorded to visit Tanzania (Tanganyika), mostly entering the country
from Kenya.
Today, the number of tourists visiting
Tanzania stands at 1.2 million visitors. In 2016 the sector recorded an
increase in the number of international tourist arrival by 12 per cent
to 1,284,279 from 1,137,182 recorded in 2015.
As a result, tourism earnings increased
from US dollars 1.9 billion in 2015 to US dollars billion 2.1 in 2016,
larger attributed to continued macroeconomic reforms and enhanced
promotional efforts.
Growing number of tourists visiting
Tanzania every year had so far, placed this upcoming African safari
destination atop, among other destinations in the world.
Tourists visiting Tanzania will join
other Tanzanians to pray for MwalimuNyerere, the leader who stood firm
to develop the tourist industry and wildlife conservation which
Tanzanians and other people across the world are cherishing today.
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