Orange
Signs New Eight-Year Partnership with Confédération Africaine de
Football as Official Sponsor of 5 Major CAF Competitions from 2017 -
2024
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The
eight-year sponsorship also covers the Total U-20 Africa Cup of
Nations, the Total Women Africa Cup of Nations, the Total CAF Champions
League and the Total CAF Super Cup
|
PARIS, France, December 16, 2016/ --
Putting fans’ passions at the heart of Orange’s sponsorship
The Total Africa Cup of Nations (AFCON) is the biggest football tournament across Africa and the Middle East. Today, Orange (www.Orange.com) has signed a new eight-year contract to be the Official Sponsor and CAF (www.CAFonline.com) partner, extending a successful sponsorship partnership that dates back to 2008. Services to support the partnership will be provided by Lagardère Sports. The new partnership covers:
Bruno
Mettling, Deputy CEO of Orange, and CEO of Orange Middle East and
Africa, commented: “Football is the number one passion of our customers
in Africa and the Middle East, and we’re delighted that our new
partnership will enable us to bring them even closer to the events and
things they love. These flagship competitions in African football
generate an incredible spirit of unity across communities and people,
and Orange is proud to reaffirm its commitment to supporting football,
as we have done for nearly 20 years. Innovations that Orange has
developed, like the Orange Football Club digital platform, are
particularly popular in the countries where we operate and play a vital
role in supporting football fans across the region.”
Rewarding and recognising fans with powerful experiences The core objective of Orange’s sponsorship strategy, Orange Sponsors You, is to give fans the recognition they deserve by putting them centre-stage, turning the spotlight on them and rewarding them for their passion. Launching in Mali first, Orange will be doubling the amount of data in its offers to help enable fans to stay on top of all the football action. The Total Africa Cup of Nations is Orange’s biggest event across Africa and the Middle East, and fans can also look forward to unique experiences, events and offers only through Orange, including:
Distributed by APO on behalf of Orange
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Friday, December 16, 2016
Africa:Orange Signs New Eight-Year Partnership with Confédération Africaine de Football as Official Sponsor of 5 Major CAF Competitions from 2017 - 2024
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