Wide use of mobile phones in Africa has made it easier for researchers
to conduct surveys and issue real time feedback to the consumers. PHOTO |
JOSEPH KANYI
Research firm GeoPoll has tapped a former Safaricom executive Arjun Dhillon to oversee and expand its sales team across Africa.
Mr Dhillon who until recently was the head of sales and retention at Safaricom is expected to help the polls firm grow its business in the continent.
“As demand for GeoPoll’s market research and media measurement solutions has picked up across Africa we’ve continually grown our team, and now we are excited to enter a new phase with Arjun leading a continent-wide expansion of our business development efforts.
“Under his guidance the team will bring GeoPoll’s mobile survey capabilities to new clients and sectors that lack reliable, up-to-date consumer data,” said President of GeoPoll and parent company Mobile Accord Steve Gutterman on Thursday.
Mr Dhillon will be based at GeoPoll’s Nairobi office from where he is expected to steer the firm’s expansion in Africa.
“Under Dhillon’s guidance, the sales team will continue to grow in Kenya and other key countries in Africa including South Africa, Nigeria, Tanzania, and Ghana,” the firm said in a statement.
GeoPoll began its expansion in Africa in 2014. It plans to expand its reach to an additional 10 countries and reach 500 million users by end of this year.
In 2015, GeoPoll says it conducted more than 90 million mobile surveys, partnered with research companies TNS and Kantar Media, and expanded its service to 23 countries. The company has a network of more than 200 million users in emerging markets.
The firm is currently head hunting for additional talent.
“By the end of 2016, GeoPoll expects to add over 20 sales representatives across the continent who will work with partners including global media companies and brands to integrate mobile surveys into their data collection projects,” said the firm.
The research firm’s platforms conduct surveys through the mobile phone and provide results to clients in real-time, giving anyone the ability to make data-driven decisions. It provides insight on everything from food security to brand preferences.
“This diverse team of individuals will come from the market research, telecom, and media sectors and will assist GeoPoll in selling its core product, Kantar-GeoPoll Media Measurement, along with on demand survey projects that measure brand health, track retail habits, and more,” it added in a statement.
Mr Dhillon who until recently was the head of sales and retention at Safaricom is expected to help the polls firm grow its business in the continent.
“As demand for GeoPoll’s market research and media measurement solutions has picked up across Africa we’ve continually grown our team, and now we are excited to enter a new phase with Arjun leading a continent-wide expansion of our business development efforts.
“Under his guidance the team will bring GeoPoll’s mobile survey capabilities to new clients and sectors that lack reliable, up-to-date consumer data,” said President of GeoPoll and parent company Mobile Accord Steve Gutterman on Thursday.
Mr Dhillon will be based at GeoPoll’s Nairobi office from where he is expected to steer the firm’s expansion in Africa.
“Under Dhillon’s guidance, the sales team will continue to grow in Kenya and other key countries in Africa including South Africa, Nigeria, Tanzania, and Ghana,” the firm said in a statement.
GeoPoll began its expansion in Africa in 2014. It plans to expand its reach to an additional 10 countries and reach 500 million users by end of this year.
In 2015, GeoPoll says it conducted more than 90 million mobile surveys, partnered with research companies TNS and Kantar Media, and expanded its service to 23 countries. The company has a network of more than 200 million users in emerging markets.
The firm is currently head hunting for additional talent.
“By the end of 2016, GeoPoll expects to add over 20 sales representatives across the continent who will work with partners including global media companies and brands to integrate mobile surveys into their data collection projects,” said the firm.
The research firm’s platforms conduct surveys through the mobile phone and provide results to clients in real-time, giving anyone the ability to make data-driven decisions. It provides insight on everything from food security to brand preferences.
“This diverse team of individuals will come from the market research, telecom, and media sectors and will assist GeoPoll in selling its core product, Kantar-GeoPoll Media Measurement, along with on demand survey projects that measure brand health, track retail habits, and more,” it added in a statement.
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