Safaricom, Airtel, Telkom Kenya and Equitel
are gearing up for a fresh round of price wars after the industry
regulator revealed plans to cut the fees that mobile firms pay each
other for connecting calls and texts.
The
Communications Authority of Kenya plans to carry out a fresh assessment
of the prevailing Sh0.99 per minute fee for calls and Sh0.05 per text
message — technically referred to as mobile termination rate.
The
current rates have been in force since July 2014 and will expire in
June next year, meaning a further cut will be a boon to smaller players
like Airtel and Telkom as it will be cheaper to make cross-network calls
and SMS.
“The authority is still monitoring the
prevailing market rates and shall carry out further reviews to
determine the best interventions to adopt,” Communications Authority
director-general Francis Wangusi said in an interview.
“Lower
termination rates give smaller market players an opportunity to lower
their prices, enabling them to compete while recovering their costs.
Increased competition in turn results in a wider variety of services,
better quality and lower prices,” said Mr Wangusi.
In
August 2010, Airtel sparked a vicious price war with Safaricom which
saw off-net tariffs nose-dive to the current average of four shillings a
minute from a high of Sh12 a minute; while on-net calls dropped to
three shillings a minute from peaks of seven shillings a minute.
This
was after the defunct CCK unveiled a glide path that saw call
connection charges drop to the current Sh0.99 per minute from Sh4.42 a
minute in 2009 and Sh2.21 in 2010.
The mobile
termination rate for text messages fell to the current Sh0.05 per SMS
from Sh0.20 in 2011 and Sh0.10 the following year.
Airtel
has welcomed the planned review of termination rates and called on the
regulator to adopt a strategy where bigger players like Safaricom pay a
higher charge for connecting calls to the networks of smaller telcos.
“Airtel
supports further cuts in rates. But we wish to see the termination rate
restructured so that they are asymmetric, thereby ensuring that the
dominant players pay a higher rate for terminating calls to the smaller
firms networks,” said Airtel Kenya chief executive Adil El Youssefi.
“It
also leads to increased competition by improving the position of
smaller firms and, in the long term, this practice benefits end users
and the economy,” said Mr Youssefi.
Safaricom, which has previously opposed cuts, declined to comment, saying the matter is a regulatory one.
Telkom Kenya noted: “Interconnection rates are a cost to a firm and whatever can be done to reduce them is most welcome.”
Sharp
differences between telcos on further cuts of termination costs forced
the Communications Authority in October 2012 to hire the Kenya Institute
of Public Policy and Research Analysis to study the impact of lower
termination rate.
The study revealed that
competition as a result of low rates had a positive impact on all
aspects of the economy, including Exchequer revenue, employment creation
and affordability of telecommunication services.
Kenya’s
four mobile providers — Safaricom, Airtel, Telkom and Equitel — invoice
each other quarterly for interconnection charges and work out what is
due. Payments are made within 15 days.
Official
data shows Safaricom remains dominant, with 24.4 million subscribers or
64.7 per cent of the total, followed by Airtel’s 19.2 per cent market
share, Telkom (12.4 per cent) and Equitel (3.7 per cent) as at December
2015.
Data from the Communications Authority
shows that Airtel subscribers made 1.3 billion minutes of voice traffic
to rival networks compared with Safaricom customers who made 644 million
minutes of off-net calls in the six months to December 2015.
This
resulted in Airtel incurring a gross termination rate bill of Sh1.3
billion, compared with Safaricom’s Sh638 million for the period under
review.
Nine out of every 10 Safaricom voice traffic are on-net, in contrast to Airtel’s 62 per cent.
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