Matatus queue to carry passengers at a bus stop. A survey has said
adoption of paperless cash transactions in the matatu and retail sectors
could further deepen foreign direct investments in the country. PHOTO |
GEORGE SAYAGIE | NATION MEDIA GROUP
Adoption of paperless cash transactions in the matatu and retail
sectors could further deepen foreign direct investments in the country,
a survey has said.
South African based market study
firm, Frost & Sullivan said introduction of such platforms by retail
and tourism sectors could further entrench use of the mobile
phone-based services.
Its latest study titled The Telecommunications Market in East Africa — Key Fixed and Mobile Market Indicators’,
says text-based and online-based payment services will be deepened more
when the ongoing national Internet backbone rollout is completed.
The
study says mobile phone operators could take advantage of the
prevailing conducive policy framework in Kenya to entrench e-commerce
services into tourism, retail and matatu sectors, thereby creating new
revenue streams via sale of data bundles and airtime to users.
Frost
& Sullivan said online trading via smart devices and
machine-to-machine gadgets at payment tills in supermarkets, restaurants
and petrol stations in Kenya have provided a secure and safe way of
carrying money and enhanced transactions at all outlets.
Online
banking could unlock more funds and boost business dealings across the
country once more paypoints install Near Field Communication gadgets
that will enable Kenyans to transact online using their phones.
This is projected to contribute to the sale of 3G and 4G phones.
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