Corporate News
Multibix and Weetabix on a supermarket shelf on March 1, 2015. PHOTO | SALATON NJAU
By BRIAN WASUNA
In Summary
Consumer goods retailers have been given one month to
clear their shelves of a breakfast cereal brand, Multibix, or risk
being committed to jail for contempt of court.
UK cereals manufacturer Weetabix has issued a public notice
warning all dealers to clear their shelves of the cereal by May 30, or
risk being jailed. Multibix is the subject of a legal dispute between
its manufacturer, Manji Food Industries and the UK cereals maker.
Justice Eric Ogola last month ordered Manji to
recall all its Multibix cereals from supermarket shelves after Weetabix
laid claim on the exclusive use of the suffix ‘bix.’
The UK cereals has sued Manji over the name,
arguing that it has registered the ‘bix’ suffix in several countries
including Kenya.
“This is to notify all the members of the public
that by a settlement between Weetabix Limited and Manji Food Industries
it has been agreed that any person found stocking or promoting the
biscuit product Multibix shall be liable for contempt of court,” the
notice reads.
The UK cereals maker published the notice in local
dailies on Friday, but gave dealers a one month grace period to clear
their shelves of the product.
Following negotiations between the cereal
manufacturers, Weetabix will have the authority to confiscate and
destroy any box of Multibix on sale.
Weetabix filed an application in December seeking
to temporarily stop Manji from manufacturing the product or selling it
until the dispute before Mr Justice Ogola is determined.
No comments :
Post a Comment