By Mark Okuttah
In Summary
- Both Nigeria and Ghana have had consistently high percentages of adult population watching the games, an average of 14 per cent per game for Ghana and 10 per cent game for Nigeria.
Real-time mobile survey platform, GeoPoll, has
released findings on World Cup television audiences in Kenya, Tanzania,
Uganda, Ghana and Nigeria, ratings from more than 300 million African
citizens.
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The survey shows a strong enthusiasm for soccer across
African countries, with the match between Nigeria and Iran having
received most viewers especially youths aged 15 to 25. Nigeria had the
highest total viewership numbers at 17.5 million.
Both Nigeria and Ghana have had consistently high
percentages of adult population watching the games, an average of 14 per
cent per game for Ghana and 10 per cent game for Nigeria.
“More than 25 million adults from all the surveyed
African nations watched the Nigeria game, making it the most watched
game in these markets over the first five days of play,” read part of
the report.
Data from an additional survey running in 11 African countries will be released later this week on GeoPoll’s blog.
The survey asks Africans who they think will win
the World Cup, and will show trends over the first week of play as
confidence levels in teams change as they win or lose games. All data is
gathered from GeoPoll’s survey platform, which utilises SMS, voice and
web-based communications to reach respondents, even in areas without
Internet connection.
GeoPoll’s Audience Measurement Service uses a
unique panel system to compile statistically representative television
and radio ratings within 24- hours of programmes airing.
Ratings represent viewership for the top channels in each country.
Ratings represent viewership for the top channels in each country.
GeoPoll collects a minimum of 2,000 responses daily per country, polling a different subset every four hours.
GeoPoll will be running surveys throughout the
entire World Cup, reporting interesting findings on its blog and giving
an unprecedented look at the soccer fan base in the largest African
markets.
The findings will show where and how people are
watching the games, providing invaluable insight to advertisers,
broadcasters, and those following the global event
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