IBM's Chairman & CEO Mrs Ginni Rometty, Dr Bitange Ndendmo, former
PS, Ministry of Information & Communication Kenya, Mrs Ginni
Rometty, Tony Mwai General Manager, IBM East Africa. PHOTO/FILE
Tech giant IBM has embarked on a three-prong strategy to expand its footing in the increasingly competitive emerging markets.
Speaking at the ongoing IBM Interconnect 2013 forum in Singapore, IBM chairman, chief executive and president Ginni Rometty said the firm is determined to get the most of the fast-growing consumption of technology in the developing markets by maximising its products offering.
“Our success in the growth markets is largely pegged on expanding our market reach, developing our IT infrastructure and leading in provision of IT services in the key industries driving growth,” she said.
More than half of the world internet users, she noted, are in emerging markets, which include Africa, Asia and South America.
In Africa, IBM’s key markets include South Africa, Kenya and Nigeria, which, Ms Rometty says, are expected to account for close to half of the global GDP growth between 2010 and 2025.
“It makes all sense for any business to accord this part of the world its due attention and develop strategies to support this growth,” she said.
Key areas of growth for IBM will include the development of smart cities and enterprises, use of big data and analytics, cloud computing and smarter mobility solutions.
The company now joins tech multinationals such as Google, Lenovo, Intel and Microsoft that have increased their focus on Africa and other developing markets.
The conference, which runs until Friday, brings together over 2,500 technology experts from more than 50 countries across the world to discuss and share views on how to employ innovation to yield a smarter society.
During the opening of the conference,
Singapore deputy Prime Minister Teo Chee Hean challenged emerging
economies to employ technology to improve service delivery.
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