Yu unveils new drive to attract customers

PHOTO | FILE yuMobile country manager Madhur Taneja at a past function.  NATION MEDIA GROUP

By NATION REPORTER
Posted  Monday, April 22   2013 at  18:15

In Summary

• Latest data from the Communications Commission of Kenya (CCK) indicates that mobile money subscriptions rose 9.4 per cent in the three months to December 2012 to hit 21.14 million.

yuMobile Monday launched a marketing campaign that will see subscribers earn 200 per cent bonus on any airtime top-ups made via its mobile money service.

In the new campaign, a user purchasing Sh20 worth of airtime through yuCash, for instance, will earn a bonus of Sh40, bringing the top-up to a total Sh60.

“We believe that subscriber

Valid for 90 days, the campaign is part of yuMobile’s drive to increase uptake of its yuCash mobile money service at a time when the market is growing increasingly competitive.

Latest data from the Communications Commission of Kenya (CCK) indicates that mobile money subscriptions rose 9.4 per cent in the three months to December 2012 to hit 21.14 million.

Although the CCK does not provider operator specific data, in 2011 the Central Bank of Kenya (CBK), indicated that Safaricom’s M-Pesa dominates the mobile money sector.

Value added services, such as mobile money, have been hailed as the next big revenue stream in the telecom sector as income from mobile money begin to flatten out.

The CCK data shows Orange, yuMobile have lost ground to the market leader, Safaricom, in the voice segment.