By BONIFACE MWANGI
In Summary
- Mr Paul Gichohi makes Sh2,400 a day selling quail eggs to his neighbours in Tetu.
Paul Gichohi, 67, retired as a senior Judiciary
executive in 2002 without a clear plan for the future. All he knew was
that he was returning home to take care of his few dairy cows and tend
the tea farm.
However, he was soon jolted out of the comfort
zone by the daily expenditures. Sustaining the family on the “little
pension” he received and the meagre sales from tea and milk was
increasingly becoming difficult. He had to urgently find something to do
for a regular income.
Mr Gichohi, a resident of Muthua-ini village in
Tetu in Nyeri County, at this time interrupts the interviewer to explain
that he does not believe in relying on children after retirement.
“Parents should always have an idea what to do when they retire and stop overburdening their children,” he told Business Daily.
“I had to come up with a way to sustain my family’s demands since the cash I got as pension was too little,” he added.
One day he heard on radio a story of a successful
farmer from Karen in Nairobi who kept birds, including the quails. He
got interested after listening to the narration and got a few facts on
the birds the Karen farmer kept, how much he earned after how long, the
source of market, and feeding the wild birds.
Time was ripe to call this farmer whose phone number was read on the programme. He booked an appointment and they met.
“First, I was shocked to see that quail birds are
as tiny as the size of chicks and even asked my host whether indeed they
were mature or they were still growing,” he told Business Daily.
“After he explained to me and even showed me what
he had achieved from their sale, I was more shocked. He informed me that
I had to get a permit from the Kenya Wildlife Service (KWS) to start
rearing the birds.”
Mr Gichohi went back to Nyeri a changed man and
the next day visited the KWS offices for a permit. As a condition for
getting the permit, he was told to build cages for the birds.
The father of three started with 30 quail birds
which he bought at Sh500 each and kept them in four-feet by two-feet
cages. He keeps Japanese quails.
After a short period of time, he got more passionate and added other birds and varieties.
After a short period of time, he got more passionate and added other birds and varieties.
Mr Gichohi now keeps 24 guinea fowls, a number of guinea pigs, and 700 quail birds after 10 years.
In a day he collects more than 120 eggs which he
sells to his neighbours and others from as far as Nyahururu, Nakuru, and
Nanyuki for only Sh20 per egg.
“I am not supplying the supermarkets or retail
shops yet since my production is low and the demand high that I am yet
to satisfy.”
The retired senior executive says after a decade
in the business, it is so lucrative and the demand so tempting that he
wants to collect not less than 500 eggs a day when his chicks mature.
At Sh20 an egg, he would earn an average Sh10,000 every day and about Sh0.3m monthly.
Mr Gichohi benefits from word-of-mouth marketing
when neighbours spread news about his business and how consuming quail’s
eggs is rewarding.
Continuous consumption of these coloured and
dotted tiny eggs smaller than the tennis ball, rejuvenates the body, he
explains. People suffering from diabetes, low and high blood,
indigestion and arthritis are his frequent customers.
They have returned with news of satisfaction and improvement, guaranteeing him the all-important repeat purchase.
He is not selling the birds yet, despite the
continuous enquiries from impatient consumers and others keen on trying
the same business. They will have to wait until the farmer attains the
right number of birds; he did not disclose a figure.
Quail is a collective term for several mid-sized
birds named according to appearance, behaviour, and other physical
features. In Kenya, many are found in wheat- and rice-farming areas. The
King quail, one of the oldest types, is kept as a pet.
Mr Gichohi says many people retire without business plans and rely on their children for financial support.
He says: “Many parents have turned their children
into ‘toll stations’ and every time they run short of cash they ask for
more. This is not wise, it is worse for a parent who had a job.”
This is the main reason many children stay away from parents, he told Business Daily at end of the interview.
No comments :
Post a Comment