Saturday, September 12, 2026

SBL cements its commitment to vision 2050

 


Members of the parliamentary budget committee listen to explanation during their official tour at the SBL’s plant in Moshi

Serengeti Breweries Limited (SBL) has highlighted the contribution of private-sector investment to Tanzania’s economic transformation during a visit by members of the

Parliamentary Budget Committee to its operations in Kilimanjaro at the Moshi Brewery.

The visit provided an opportunity for the Committee to gain first-hand insights into SBL’s investment in Tanzania, its contribution to the manufacturing secture and the wider economy, as well as initiatives supporting local agriculture, employment, skills development, communities and environmental sustainability.

The engagement comes as Tanzania advances the implementation of Dira 2050, which identifies a strong and dynamic private sector as an important driver of economic transformation, productivity, innovation, investment and job creation.

Speaking during the visit, Managing Director at Serengeti Breweries Limited Dr. Obinna Anyalebechi said SBL views its investment in Tanzania as extending beyond its manufacturing operations to the wider value chain and communities in which it operates.

“As Tanzania looks towards 2050, the private sector has an important role to play in turning our country’s Dira 2050 aspirations into tangible outcomes. We were therefore delighted to welcome members of the Parliamentary Committee on Budget to our Moshi Brewery and to showcase, first-hand, the investments we are making in local manufacturing, our people, and the wider value chain. At SBL, we remain committed to working in partnership with Government to support Tanzania’s industrialization agenda, create jobs, strengthen local value chains, and contribute to sustainable economic growth,” said Dr. Anyalebechi.

Over the years, SBL has continued to invest across its value chain and in initiatives that support Tanzania’s development priorities.

Through its Shamba ni Mali programme, the company is supporting smallholder farmers growing key crops including sorghum, barley and maize, with an ambition to reach 10,000 farmers by 2030.

The programme seeks to strengthen agricultural productivity while creating stronger linkages between local agriculture and manufacturing.

SBL has also invested in communities through its Water for Life initiatives. Since 2010, the company has supported 32 water projects totaling to a contribution of over 2bn/- benefiting over two million Tanzanians living in rural areas with access to clean and safe water.

These investments demonstrate the company’s commitment to addressing community needs while supporting long-term social and economic wellbeing.

In addition, through its Learning for Life programme, implemented in partnership with the National College of Tourism, SBL has supported young Tanzanians with practical hospitality skills designed to improve employability and strengthen the country’s tourism and hospitality value chain.

Sustainability remains central to SBL’s long-term investment strategy, with the company continuing to focus on responsible water use, sustainable agriculture, renewable energy, packaging and other initiatives aimed at reducing its environmental footprint while building a resilient business.

Committee’s Chairperson Mashimba Ndaki, said the engagement was important in strengthening understanding between Parliament and the private sector and recognising the role of businesses in supporting Tanzania’s development agenda.

The visit has provided us with an opportunity to understand first-hand the contribution of private-sector investment to manufacturing, employment, local value chains and communities. As we work towards the aspirations of Dira 2050, continued engagement between Government and the private sector is important to create an environment that supports investment, productivity and sustainable economic growth,” said Ndaki.

The engagement reaffirmed the importance of collaboration between Government and the private sector in advancing Tanzania’s long-term development ambitions. For SBL, the visit also underscored its continued commitment to investing in Tanzania and creating shared value through its people, local value chains, communities and sustainable business practices.

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