An aerial view of the Edenville Homes. [Courtesy]
Forecasting business trends is vital for any investor, especially in the real estate industry where buyers’ preferences are constantly changing.
Gated communities, for instance, have gained preference among high and middle-income market segments for the benefits that they offer residents.
These could include houses already built for sale or where potential residents buy vacant plots on which they build homes according to set design plans.
The market has been especially receptive to stand-alone or semi-detached maisonettes that come with small gardens and parking spaces, with investors buying to build and others looking for capital gains.
One such development is Edenville, a plush residential community set amid coffee plantations in Kiambu County, just a short hop from the Muthaiga roundabout.
After the success of the initial phase that had 345 villas, the developers have now completed the second phase consisting of 404 maisonettes.
Edenville Marketing Consultant Rushina Shah says developers must always consider how best to satisfy their clients with projects that stand the test of time.
She says Edenville’s tranquil semi-rural setting provides an exceptional lifestyle for its dwellers.
“The landscaping of each home not only adds to the picturesque backdrop but also creates a strong sense of privacy,” Shah told Home & Away.
Among the nearby landmarks are the Windsor Golf and Country Club, two of Nairobi’s biggest malls - Two Rivers and Village Market - as well as Karura Forest that enhance the attraction for the target high-end residents.
“Edenville offers three, four and five-bedroom accommodation for sale on individual plots, with sizeable gardens that are perfect for both young executives and families,” says the company in its marketing brochure.
“Effective planning and the use of space are key components that have been factored into the designs of these homes.”
The project is now ready for occupation and the company expects it to be sold out as quickly as the first phase.
The prices for the villas start at Sh18.5 million.
“Edenville Two has appeal for both investors and home buyers,” says Shah. “At highly competitive pricing in an area with strong growth potential, the homes at Edenville have witnessed significant capital appreciation, both during construction and post-completion.”
The housing market has slowly started to recover after a year of the Covid-19 pandemic that saw prices and rents drop.
A survey by the Kenya Bankers Association indicated that housing prices rose by 0.22 per cent in the fourth quarter of 2020, from a 0.08 per cent contraction in the previous quarter.
Shah says they initially experienced a dip in sales due to travel restrictions, lockdown and the uncertainty that came as a result of the pandemic.
“However, soon we began to see a positive impact as individuals began to work from home and homeschool their children. The live-work-play lifestyle was much sought after and Edenville offers this concept,” she says.
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