NMG chairman Wilfred Kiboro (centre), CEO Stephen Gitagama (left) and
Editorial Director Mutuma Mathiu during the launch of Nation.Africa
paywall at Windsor Golf Hotel and Country Club on February 08, 2021.
What you need to know:
Six Nation Media Group (NMG) brands and products have been nominated for global awards— just a month after the design of its digital flagship brand, Nation.Africa, was picked as a finalist at the world-renowned International Forum (iF) Design Award 2021.
The awards beckon as the biggest media house in East and Central Africa continues with its transformation from a legacy media house to a 21st century digital content company.
NMG is changing its business model from an advertiser-revenue-funded operation to a digital subscriptions company, riding on reader revenue.
The latest nominations for the 2021 International News Media Association (INMA) Global Media Awards continue to affirm the confidence consumers have in NMG innovative products aimed at delivering exclusive, high quality content anytime, anywhere across devices and platforms.
The six products have been shortlisted in five different categories, pitting them against over 280 other finalists set to battle it out for top honours.
The NMG products are Kusi Ideas Festival, 2020; Nation Leadership Forum, Daily Nation Rebrand, Nation Audio, Nation.Africa and Paywall implementation.
Five different categories
The products made it to the top list after battling it out in the five different categories that attracted 644 entries from 212 news brands in 37 countries across Africa, Asia/Pacific, Europe, Latin America, and North America.
The feat saw NMG join the enviable list of global companies that led the INMA shortlist— brushing shoulders with the likes of News Corp Australia, Bennett, Coleman and Company Limited, Russmedia from Austria and NZME from New Zealand.
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