Motorists fuel their cars for free at Shell's Kileleshwa petrol station in Nairobi on January 18, 2016, during the Shell Happy Hour campaign and the opening of the petrol station by Vivo Energy.
Vivo Energy Kenya has maintained its market leadership after growing its market share to 18.5 per cent, leading its competitors Total Kenya and Rubis Energy.
Even in the midst of Covid-19 pandemic last year, data from Petroleum Industry East Africa (PIEA) shows that Vivo Energy grew its market share by 14.86 per cent, 16.92 per cent and 18.5 per cent in 2020 quarters one, two and three respectively.
Vivo is the company that distributes and markets Shell-branded fuels and lubricants in Kenya.
Total Kenya, which closed at an overall market share of 15.01 per cent, was ranked second after recording a marginal growth of 1.43 per cent, while Rubis Energy was third, with a market share of 9.01 per cent.
Vivo Energy increased its Kenya petroleum market share up by 2.38 per cent to 24.6 per cent, emerging as the largest petroleum dealer, while coming second, Total Kenya grew by 2.05 per cent to 18.81 per cent.
Marginal gain
The report further indicates Vivo Energy led in petroleum retail business with a marginal gain of 32.1 per cent during the third quarter of 2020, compared to 31.4 per cent the second quarter.
Vivo managing director Peter Murungi linked the growth in investing to consumers’ recovery plans from the tough year caused by the Covid-19 pandemic.
“This year has been very challenging for the business environment but we’ve been very deliberate and optimistic in actualising our consumer-centric recovery plan. The improvements we have made this quarter are glimpses of deliberate Covid-19 initiatives we developed and invested in. We believe that our solid recovery plan, coupled with agility and positive business environment mindset, will enable us to yield even better results going forward,” said Mr Murungi.
The firm is reported to have invested heavily in a network expansion, especially during the post-Covid lockdown period.
The data further shows that of the more than 3,092 stations registered in Kenya as of December 2019, 26 per cent are run by the top oil marketing companies, which account for 72 per cent of volumes sold. Independent companies control 68 per cent of the stations and 28 per cent of the sale volumes.
Recorded growth
Last year’s third quarter recorded growth in the petroleum retail business hitting 52.6 per cent, from 47.9 per cent recorded between April and June.
In civil aviation, Rubis Energy topped the other companies, even though it experienced a drop of 4.7 per cent to 51.6 per cent.
The data shows that among the industries badly affected by the Covid-19 pandemic include civil aviation, transport and communication, manufacturing, building and construction and agriculture.
pmburu@ke.nationmedia.com
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