Retail franchise investment curbs unemployment and create buffer for people looking for side hustle
The Choice International Group (CIG) has tasked both unemployed and
employed Nigerians to embrace retail franchise investment, as the
initiative would curb unemployment in the nation and create buffer for
people looking for side hustle.
In line with a recent FBDS Study,
there are over 450,000 Nigerian career professionals with minimum
investible funds of N1 million, looking out for investment
opportunities.
In the majority, these funds are looking for franchise type opportunities for ease of venturing and minimal failure risk.
As far as CIG chairperson, Diana Chen, is concerned, such investor
should look no further but consider the group’s retail franchise
investment opportunity, which offers Nigerian community mouth-watering
offer of owning Gree & Lontor retail stores.
According to him, Gree is the world’s residential air-conditioner
manufacturer, while Lontor provides high-quality, energy-saving and
convenient rechargeable home appliances and lighting products for global
consumers.
He said, “Both brands have been built by the CIG into a world-class
electronic retail chain in Nigeria opening no less than 20 brand shops
in Lagos and Oyo over the last 18 months.
“The sales performance of its existing stores in the country makes
Gree & Lontor one of the most profitable businesses in Nigeria with
yields of an average return on investment of 50% and above per annum.
“CIG is offering investors the opportunity to own any of six regional
logistics centres, or any number of Gree & Lontor brand shops in
viable locations across Nigeria.
“It is the decision of the company to open up these opportunities to
the investing public through a Franchise Retail partnership.”
He added that the company has mapped out two investment models it says are simple, transparent, and hassle-free.
“The first model involves only six regional logistics centres located across the geopolitical zones in Nigeria.
“Whoever invests in this will require a capital outlay of $1 million,
and become a mega distributor partner of the Gree & Lontor brand,
and service a network of brand shops.
“The second investment model involves the Gree & Lontor brand
shops – retail franchise stores that require an initial capital outlay
of N20 million.
“The investor will secure a store size of 120-150sqm at any choice
location, shopping mall, plazas, high streets and even residential
neighbourhoods.”
What they are saying
Nigeria is a growth market for franchising and franchise development services.
Gbenga Ajayi, an Entrepreneurship analyst, said, “The retail industry
comes second to the food industry among sectors with best franchising
opportunities.
“As with other emerging markets, one of the challenges of franchising
in Nigeria remains the strengthening of intellectual-property regimes
so that franchise companies can transmit knowledge and franchise system
concepts with the confidence that such know-how will be protected.
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