DUBAI, United Arab Emirates, November 23, 2020/ -- Accor (www.group.Accor.com),
a world-
leading augmented hospitality group, has added India and Turkey
to its Middle East & Africa region. The newly expended region will
now comprise of a portfolio of more than 84,000 rooms across 400
hotels.
With the industry’s
most dynamic portfolio of brands, covering every market segment from
economy to luxury and comprising innovative lifestyle concepts, branded
residences and extended-stay models, the Group is taking a leading role
in the hospitality landscape.
This regional expansion
brings an increased pipeline of over 112 properties, scheduled to open
in the coming 24 months, bringing the overall number of keys close to
110,000 rooms, making it the largest international hospitality operator
in the region.
Hotels & keys | Middle East | Africa | turkey | India |
CURRENT | 135 (38,596) | 165 (26,531) | 54 (12,058) | 52 (9,863 ) |
PIPELINE (24 months) | 34 (10,182) | 61 (12,596) | 13 (2,131) | 7 (1,058) |
“Our
expanded portfolio of more than 35 brands across the entire market
spectrum – economy, midscale, upscale, and luxury – is a catalyst for
growth in the region; it means we have a range of hospitality options
for every project in every destination,” said Mark Willis, Chief
Executive Officer, Turkey, India, Middle East & Africa for Accor.
He
added: “The addition of Turkey and India to our already diverse region
means that we will be able to consolidate the existing relationship and
work that has been accomplished over the years and centralize it into a
collective effort. It is in a strategic but natural move that we are
integrating India and Turkey to our portfolio with long term plans in
sight for the future of the region”.
The group’s portfolio in
India features some of Accor’s key mid and economy hotel brands, such as
ibis and Novotel, but also the iconic Fairmont Jaipur and Sofitel BKC
in Mumbai from the luxury segment. In the beginning of 2021, the group
will be introducing the Raffles brand into the country with the first
Raffles in Udaipur. The property will be located in the western state of
Rajasthan, also known as the “Venice of the East” and famous for its
lakes, temples and palaces.
Accor’s development in India has
strategically evolved to locate its properties in the most sought after
cities, business hubs and touristic attractions. In Mumbai, travelers
can choose to stay at the iconic Sofitel Mumbai BKC Hotel and find
themselves immersed in luxury 5-star service, celebrating a perfect
mélange of the French way of life and warm Indian hospitality.
Strategically located in the central business district of the city – The
Bandra Kurla Complex, Sofitel Mumbai is designed specifically for the
global traveler, offering multifaceted experiences in cuisine,
entertainment and relaxation. During their stay, visitors will enjoy a
traditional meal at Jyran restaurant or at the Pondichery Café to
indulge in a range of delicacies serving the best of world cuisines.
In
New Delhi, guests traveling for business can choose to stay at three of
Accor’s properties strategically located near the international Delhi
airport. At Pullman New Delhi Aerocity can find themselves located only
200 meters away from the Delhi Aerocity metro station and immerse in a
hotel featuring six restaurants and bars, a full service spa and salon,
and an outdoor swimming pool. At Novotel New Delhi Aerocity, guests will
find themselves near the business hubs of Gurgaon, New Delhi and Cyber
city. ibis New Delhi Aerocity is a smart economy hotel which promises
modernity, comfort and service at the best price. Accor is the largest
hotel operator in the Aerocity precinct.
For families traveling
to India and looking for adventure, Novotel Imagicaa Khopoli offers a
unique combination of premium facilities and strategic location next to
India’s most exciting amusement park, Imagica Theme Park. The hotel
features 287 rooms, four Food & Beverage outlets and a large pillar
less ballroom where guests can enjoy family holiday, a business event, a
romantic getaway or a wedding.
“The integration of India into
our region is a great opportunity to contribute to the group’s strategic
development in the country, more specifically, with the expansion of
our luxury portfolio. With the introduction of landmarks such as
Raffles, Fairmont and Swissotel in the pipeline, combined with the rich
cultural and historical heritage offered by the country, travelers will
certainly find their fit whether traveling for leisure or business”,
commented Mark Willis, CEO Turkey, India, Middle East & Africa.
In
Turkey, Accor is looking to strengthen its existing portfolio of 54
properties in the country with 10 properties in the pipeline. When
visiting the country, travelers can choose from the diverse properties
strategically located across the country, including Rixos Premium Belek,
set on the stunning shore of the Mediterranean Sea where guests can
relax by the pool or discover the rural beauties from the Tauras
Mountains to ancient ruins and national parks.
When visiting
Istanbul, guests can choose to stay at the luxurious Raffles Istanbul
located at the Zorlu center to enjoy the exclusive shopping or at the
iconic Swissôtel Istanbul The Bosphorus, located in the center of
Istanbul on the European Banks of the Bosphorus with the promise of an
exquisite experience.
Since joining forces with Turkish grown
brand Rixos in 2017, it has been a priority for Accor to work together
to take on new opportunities to strengthen the brand’s footprint in the
Middle East and wider region. With the integration of Turkey, the region
will see an addition of 11 Rixos properties to its footprint, which
already counts with 8 hotels and resorts across the UAE and Egypt.
“We
have seen Turkey becoming an increasingly popular destination for UAE
residents and citizens, as well as other Gulf nationals”, said Mark
Willis. The country’s proximity combined with easy visa formalities
makes it attractive for in and outbound travel in the region”.
As
Accor continues to welcome guests into its hotels across India, Turkey,
Middle East & Africa, our priority remains the safety of our guests
and team members. With this in mind, the ALLSAFE program continues to
be implemented throughout the region with an astounding 70% ALLSAFE
Certified properties to date and the aim to reach 100% certification by
the end of 2020.
To find out more about the ALLSAFE program please click here (https://bit.ly/3pWqeVw).
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