China's millennials stimulate $15 bn sex toy market

China has the world’s largest population of millennials with over 400 million. Demand for sex toys is increasing in China, the world's biggest exporter of bedroom aids, partly thanks to the coronavirus and also a product of a wider cultural shift in attitudes towards sex by a younger and more open-minded demographic. PHOTO/AFP 

In Summary

• Demand for sex toys is increasing in China, which is already the world's biggest exporter of bedroom aids.
  
• That is partly due to the coronavirus, which brought prolonged separations for partners due to lockdowns, and lengthy closures of public entertainment venues that ruled out hook-ups.
  

By AFP
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