Summary
- Nairobi has asked China to help it secure warehouses to boost greater penetration of Kenya’s fresh produce, including tea and flowers, in the world’s most populous country.
- The Kenya Export Promotion and Branding Agency (Keproba), the parastatal tasked with marketing Kenyan goods, says the storage facilities will help ease market entry barriers which have hampered entry into the market that sits at the top of Kenya’s export diversification strategy
Nairobi has asked China to help it secure warehouses to boost
greater penetration of Kenya’s fresh produce, including tea and flowers,
in the world’s most populous country.
The Kenya Export
Promotion and Branding Agency (Keproba), the parastatal tasked with
marketing Kenyan goods, says the storage facilities will help ease
market entry barriers which have hampered entry into the market that
sits at the top of Kenya’s export diversification strategy.
“Kenya
engaged China to provide warehousing facilities and once granted such
facilities under developing country assistance programme,” Keproba chief
executive Wilfred Marube told the Business Daily via email.
“These
facilities would strengthen the distribution of Kenyan fresh produce
such as fruits, flowers and vegetables that have high perishability and
require advantages of proximity for market circulation.”
Kenya
has made accessing the populous Chinese market a priority in growing
and diversifying its exports markets under Integrated National Exports
Development and Promotion Strategy, unveiled in July 2018.
The two countries in November 2018 signed Sanitary and
Phytosanitary (SPS) Protocol, setting stringent agricultural health
standards that Kenyan produce have to meet to access the world’s second
largest economy.
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