By XN Iraki
Opinion
Could this be the reason we are trying to get masks with all the colours
of the rainbow to try and sustain our beauty or lack of
it?
The global beauty industry was worth a whopping 532 billion dollars by
2019, says Pamela Danziger. That’s lots of money. Kenya’s most recent
budget is only about 29 billion dollars.
The beauty beyond appearance include products such as cosmetics,
perfumes, hairstyles, attire and accessories from handbags to
spectacles. It’s expensive to look presentable and beautiful to an
anonymous audience that does not know you, and often doesn’t care.
The returns on investment in beauty is usually psychic, the feel good
which can’t be confirmed independently. We feel uplifted when our
friends make positive comments on our beauty, rarely handsomeness. We
normally believe them, how can we not?
The thriving beauty industry follows us through our lives; we want to
remain forever young and beautiful. The industry has been badly
interrupted by Covid-19.
The fulcrum of beauty is the face. There are other beauty spots
depending on gender, but they all come second to the face. Masks are now
covering the face. We can’t discern your beauty anymore, no matter how
beautiful. We can’t see you lips, your chin and your nose. We can’t see
the most powerful determinant of your beauty, your smile! The smile
brings out the inner beauty unlike other spots.
Could this be the reason we are trying to get masks with all the
colours of the rainbow to try and sustain our beauty or lack of it?
Three things will happen because of facemasks:
1. We might have alternative beauty points. Check next time where your friends and admirers focus their eyes on.
2. We might use less money on beauty and its related products. Why use
so much money on beauty when there are no admirers? Zoom meetings have
no time for such sideshows. Can ladies confirm their beauty budget has
gone down?
3. Most importantly, the hustlers and affluent were far apart beauty
wise. The affluent because of access to beauticians appeared younger and
more beautiful. They could even go for cosmetic surgery. That is why
the rich on average appear more beautiful - and in whispers because they
define beauty through media.
The face mask has equalised the hustler and the affluent. We are all
either beautiful or ugly. Who want to spend his or her time admiring a
face mask instead of a face? To make matters worse, the traditional and
time honoured ways to appreciate beauty from hugs to kisses are not
allowed. My beautiful people (before Covid-19). We really need a cure or
vaccine for Covid-19.
No comments :
Post a Comment