There’s no time to lose to save our wildlife. So Gautam Shah,
National Geographic explorer and founder of Internet of Elephants,
created a new way of conservation — playing games to save wildlife.
The
Internet of Elephants says they use the latest technology to build
innovative digital experiences that create closer relationships between
people and wildlife.
The games can be
downloaded for free: Wildeverse, much like Pokemon Go, could see you
running through the streets of Nairobi or New York trying to find a
gorilla; on Safari Central you can take a photograph with your favourite
wild animal, like a pangolin, curled up in bed with you; or participate
in Run Wild, a fitness campaign with Adidas to run with Uuliin the snow
leopard in the mountains of Mongolia.
But
it's not just about playing games. Real data is collected from the
ground to create authentic stories. The organisation also has
partnerships with conservation organisations.
“Today,”
Shah says “two billion people spend an average of six hours a week
playing games on their mobile phones. Imagine the impact if we can get
even one per cent of two billion, which is 20 million, addicted to
wildlife.
“Markets will adjust their
offerings to appeal to the value systems of their customers. Governments
will see that the environment is a priority for their citizens. And
donors and investors will bring more money into the sector. It's going
to take a long time to get there, but we have to start thinking this way
or else things will just remain the same as they are now.”
LOVE FOR ANIMALS
Keen-eyed
with an easy demeanour, Shah, in his forties, was born and raised in
Chicago, US. His first encounter with wildlife was in his backyard.
After working for an IT company for 20 years, he left to set up his own to create interactive wildlife games.
Earth
is facing its sixth mass extinction. The last one happened 66 million
years ago when a comet crashed into Earth which wiped out the dinosaurs.
Now
in the anthropocene (age of humans) from 200,000 years ago, the Earth
is losing species a hundred times faster than it would without our
impact. Since 1970 the human population has more than doubled while that
of wildlife has more than halved.
Wildlife
on land, air and in the water is facing a dim future despite years of
campaigns. This century alone, 17 species of wild animals have become
extinct in the wild. They include the northern white rhino, the Formosan
clouded leopard, the Bermuda saw-whet owl, Cape Verde giant skink,
Biaji dolphin and the Pyranean ibex.
In 2016, Internet of Elephants was launched. The team includes gamer Jake Manion and conservation biologist Raff Mares.
“I
was interested in the intersection of technology and conservation. If
people can be connected to other people and things all over the world
via the internet, then what would happen if they were also connected to
animals, and how would that change people's relationship with nature?”
said Shah.
Chatting with children
between the ages of six and 13 on a recent National Geographic online
class, Shah and his team answered questions on everything from how to
produce a video game using augmented reality, to programming, and what
his favourite animal is.
“It’s the
gibbon,” he replied. Found in the forests of Borneo, some gibbon species
are critically endangered due to loss of habitat and hunting. “I love
their song, their playfulness and their agility through the trees. But
tomorrow, my favourite animal may be the elephant or the red panda or
the leafy sea dragon,” he said.
Then he asked the children what animals they would like to see featured in the games. The answers included the sloth.
Shah
has travelled the world to watch animals in their natural habitats,
trekking in the rain forests of central Africa to see chimpanzees and
gorillas, and in Asia for orangutans and gibbons.
“But I started feeling guilty about enjoying the experience while knowing that their numbers were decreasing.
“I
didn’t want to spend another 20 years sitting behind a desk and taking
these great vacations. So in 2014, l quit my job and got involved in
wildlife conservation,” Shah said.
Interviewing some of the researchers and scientists at Mondika site in
Nouabalé Ndoki National Park. PHOTO | COURTESY | RAFAEL MARES
IDEAL LOCATION
At
the time he was working in Nairobi for a global IT company. He decided
to stay in the city because “you have the chance to see elephants within
a three-hour drive” and Kenya was an ideal place to build his
conservation network.
He found that wildlife conservation was based on traditional fundraising and ecotourism, but with a limited audience.
“Conservationists are behind time and not catching up,” Shah says.
He
says that saving wildlife means aggressively competing for people’s
attention because they are so caught up in their daily lives.
His
aim was to find ways for wildlife conservation to have its rightful
place at the table as one of the most important things in our world
today.
“Our number one goal is to
engage people to become active and give them a way to participate
locally. We want to create more direct connections between people and
conservation work that could be happening far away. We want to activate
people's curiosity and also nudge their behaviour through the
relationships with the animals or scientists that we feature.
“There
is no time left to waste. We need to find ways to create 20 million, 40
million or even a hundred million wildlife addicts.
“That way we can celebrate the life of these animals and not mourn their deaths.”
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