Keeping pineapple exports flowing: saving development gains
When
exports of dried pineapple resumed at the beginning of May, Jean
Damascène, President of the Tuzamurane farmers’ cooperative, was
relieved.
The
cooperative, based in the Kirehe district of Rwanda, had six tonnes of
dried organic pineapple ready for exports
when COVID-19 struck. The
various lockdown measures across the globe – the suspension of
international travel, the movement restrictions in Europe that prevented
their client in France from working and buying their products, the
temporary closure of public activities in Rwanda – dealt the cooperative
a significant blow, threatening the gains made from previous years’
investments and curtailing its ambitious prospects for growth.
“The impact on our activities was very big and we were uncertain of the future of the cooperative,” Jean says.
“We
had to suspend temporarily some staff working in the processing unit.
Farmers were still planting and harvesting but getting low prices for
their pineapples. But now we are optimistic. We just exported two tonnes
and [we] expect new orders.”
Going organic opens up new markets
Created in 2005, the cooperative has transformed into a successful pineapple growing and processing operation over the years.
The
story started in 2009, when a cooperative member met some potential
buyers of organic pineapples at a food exhibition in Belgium. With the
support of the Government of Rwanda, the cooperative switched to organic
production.
“At
the beginning, it was difficult to convince farmers to move to organic
techniques, but progressively they understood it is better for the soil
and their health,” explains Albert Kamana, an agronomist at the
cooperative. “We also pay double [the price of] normal traders and we
ensure them a market,” he adds.
In
2015, the cooperative started to process their pineapples into dried
slices and export their products to France. The Government of Rwanda
assisted them with building their first factory and acquiring the
dryers. USAID helped them purchase some equipment and recruit some of
the permanent staff, and provided post-harvest training. Now, the PASP project, a joint effort by IFAD and the Government of Rwanda, is supporting the cooperative as they expand their operations.
The project has enabled the cooperative farmers to increase their incomes – and brought substantial additional benefits, too.
As the business grows, so does the community
“I
am now able to pay the school fees for our children,” says Jeanne d’Arc
Nirere, a 39-year-old mother of four who joined the cooperative in
2016. “And I hope to send my children to university as well.” With the
money she earns, Jeanne d’Arc has invested in two and a half additional
hectares of land to grow more pineapples.
“Pineapple production is my life now,” she adds, smiling.
The
cooperative pays the health insurance of its 141 members and their
families. Last year, it also started to contribute to their pension. The
cooperative also looks beyond its members. It has built water tanks and
shelters for the poorest community members.
Importantly,
the cooperative also creates employment. Today, it employs 100 casual
workers and 20 permanent staff. About 70 per cent are young people and
55 per cent are women.
Olivier
Iradukunda 22 years old, works at the processing plant. His income has
opened up new perspectives for him and his family.“I help my parents pay
for my brothers’ school fees and I want to take up studying again, when
I have saved enough,” he explains. In the meantime, he has started to
rent some land and grow maize and breed pigs and chickens for extra
earnings.
Carrying on in the face of COVID-19
The cooperative doesn’t want to stand still.
“We
will move ahead with our business plan, despite the negative impact of
COVID-19,” says Jean Damascène. “From the beginning, our story has been a
journey from the darkness into the brightness.” The cooperative plans
to increase their operations by about 70 per cent. That means increasing
production from three tonnes per year to five tonnes, hiring an
additional 12 permanent staff, and doubling the number of casual
workers.
Thanks
to PASP funding, a second, more modern processing plant has been built.
The cooperative also acquired a new dryer and a trunk to be delivered
in coming weeks.
Farmers
are waiting, and requests to join the cooperative are many. It’s little
wonder why: the benefits it brings members – and the wider community –
are changing lives.
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