By Adeife Adeoye
Laying off employees is a painful process, but it will be more
painful if you can’t motivate your remaining employees to stick with you and work with all their strength.
Employees who have already seen a mass
layoff fear that your business might fail or layoff again, so they’ll be
quick to jump to any other job that looks more secure. You don’t want
that!
Like your customers, your employees are
vital to your business. Your business will suffer a considerable loss if
you don’t keep the loyalty of your employees. Your best employees know
your business more than you do; they have a valuable mental database of
information about your services, coworkers, customers, and partners. If
you let them go, your business will suffer.
Just because your employees are silent,
doesn’t mean they aren’t thinking about the impact of the layoffs or
worrying about their future. You need to appreciate them and reassure
them that you want them to keep working for you.
The big question we’re going to be
answering is, how do you keep your employees working for you after a
layoff when your business is shrinking?
Communicate, Communicate, and Communicate!
After a layoff, most of your employees
will be scared and doubtful. Will they be next? Will the business be
sold? Can the company still pay their salaries? Those thoughts can hurt
your business. That is why you need communication!
It would be best if you told your
employees how the business is doing, whether good or bad. You should
have a plan to reach out to employees one on one to talk about the
company. You need to explain why you needed to layoff, and assure
employees that there are no more layoffs happening soon. Then follow up
with a weekly financial report that would make them understand how the
business is coping and tell them about everything you’re doing to
increase sales.
It is all about Fairness
Being fair is the best way to keep your
employees loyal to your business after a layoff. Everyone wants to be
treated fairly; employees who believe your business is all about
fairness are more likely to be loyal.
Let’s get this straight. Loyalty is not
about how much you pay your employees. Instead, it’s about how much they
believe in you to protect their jobs, and not just lay them off when
everything gets stormy.
So what’s fairness at work? It means
your business follows a set of employment policies that are consistent,
evenhanded, and understandable. For instance, if you layoff an
experienced employee but keep your lazy friend, that’s not being fair,
and it shows that you can’t be trusted. Instead, if you layoff the lazy
staff, including your friend, you will be showing other employees that
you’re fair and can trust you to make the right decision.
Laying off your lazy friend might be tough, but it will help you run a business that your employees will respect and trust.
Being fair is not all about who you lay
off or not. It is also about the amount you pay your staff. When it
comes to your employee’s salary, you need to be very fair. To ensure
you’re fair with your employee’s salaries, here are two things you
should consider.
• How much do your competitors pay? To
know how much to pay your employees, you should figure out how much your
competitors pay, and pay slightly more than your competitors.
Especially after a layoff, you don’t want to lose your best employee to
your competitors. Unfortunately, most employers are always looking for
ways to cut back on salaries after a layoff. But it is better to pay a
little higher for employee retention and productivity.
• How much are other employees paid in
your company? Employees have no problem accepting differences in
payments as long as they can see the difference in training, skills, and
job responsibilities. But if an employee is receiving better pay for no
substantial reason, then that’s not fair. It is essential to be fair in
pay policies.
Appreciate your Employees
Everyone wants to be appreciated for
their hard work, and your employees deserve nothing less. Acknowledgment
is essential after a layoff and when everyone is scared of being laid
off next. If you want your business to strive after a layoff, you need
to acknowledge everyone’s hard work.
So what happens if you don’t appreciate your employees?
Employees whose hard work isn’t
acknowledged are most likely to conclude that there is no point working
so hard. Their productivity drops, and it will affect your business.
You should develop an employee
appreciation programme that works. It is not enough to create an
employee appreciation programme. You have to make sure that your
employees like your programme. Have a meeting with them and build it
with their opinions; that way, your plan will increase productivity and
loyalty.
Your appreciation programme doesn’t have
to be expensive and over the top. You can create a cheap and sincere
programme. It can be a public thank you via email or company meeting, or
a celebration for your employees.
Maintain your sense of purpose
For your business to succeed, you need a
strong sense of purpose. It doesn’t matter what you do or sell. The key
is to have a purpose, which is very important to maintain, especially
after a layoff. You have to make your employees believe in the value of
their work. But if you’ve lost your sense of purpose, then you can’t
make your employees believe in the value of their work.
It can be challenging to maintain your
sense of purpose when you’re struggling to survive financially, but it
is not impossible. If you run a high-quality operation, helping your
employees create and participate in a bigger vision will help them build
trust and loyalty in your business.
Reduce business costs
Your employees pay attention to how you
spend money, especially after a layoff. You want to make sure that
you’re reducing business costs as much as possible. Why should you spend
so much money on paperwork and sending documents between your business
and clients, when you can use a platform like AuthorizeDoc?
AuthorizeDoc can help your business
reduce transactional costs, and it also improves the speed of monetary
transactions. That’s not all; it is FREE! What more do you need right
now?
It’s not just about reducing your business costs; it’s about reducing yours!
If your business is experiencing a
financial crisis, you shouldn’t be throwing extravagant parties or
driving the latest car. If not, you’d be putting your employees in a
confused state.
If you want people to sacrifice for your business, you have to sacrifice first. Lead by example!
Adeife Adeoye is a content writer and CEO of Penpalms. (adeifeadeoye@penpalms.com)
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