StarTimes Media content director Michael Mwai (left) and regional
marketing director Aldrine Nsubuga during the launch of a campaign in
Nairobi on November 14 2019. PHOTO | SALATON NJAU
Summary
- Pay-TV operator StarTimes has ventured into online trading with a platform to sell branded television sets, solar power systems and set-top boxes.
- The platform, StarTimes GO will tap into the operator's PayTV clientele where products on sale will be advertised on its Rembo and Triple P channels
Pay-TV operator StarTimes has ventured into online trading with a
platform to sell branded television sets, solar power systems and
set-top boxes.
The platform, StarTimes GO will tap into
the operator's PayTV clientele where products on sale will be
advertised on its Rembo and Triple P channels.
Regional
marketing director Aldrine Nsubuga said transactions will be settled
electronically via StarTimesON App that includes a payment gateway also
used to pay for its TV bouquets subscriptions via mobile money.
"This
is a strategic new line of business for us in our effort to enable
customer's access products conveniently across Kenya. Products purchased
on the platform will be delivered within 48 hours after payment is
done," he said.
Virtual shopping has recently received
boost, thanks to the Covid-19 pandemic that has forced many people to
remain at home. Mr Nsubuga said they also allowed customers to pay a
deposit with the balance cleared upon receipt of their product.
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