Another retail store is reviewing its interests in East African market after Choppies quit the region.
Shoprite
Holdings Ltd, Africa’s largest consumer goods retailer, is evaluating
its operations in East Africa as part of a wider plan to exit markets
that have proved to be unprofitable.
The South
African-based retail giant which has operations in 14 African countries
said in its 2019 annual report that several markets have been
underperforming including Mauritius, where it closed its operations last
year due to continued non-profitability.
According to
the Johannesburg Stock Exchange listed retailer, its operations outside
South Africa only contribute 20 per cent of the firm’s profitability
with a huge 80 per cent of the earnings coming from South Africa.
“Our
focus is on ensuring reliable returns to preserve our investors’
capital, so that they regard us as a safe investment in Africa. Our next
step is to optimise our existing investments,” said Pieter Engelbrecht,
the firm’s chief executive.
“In 2019, the Group
realised a trading loss in other African markets. The commodity price
downturn has constrained economic growth, although our extensive store
footprint and brand recognition positions us for strong longer-term
performance.”
Shoprite exited Tanzania six years ago, by selling two of its
branches in Dar es Salaam and one in Arusha to the then regional
retailing giant Nakumatt Holdings at an estimated cost of $45 million.
And
barely a fortnight ago, the retailer’s aggressive expansion in Kenya
came to a sudden halt after the firm announced the closure of its
Waterfront branch in Nairobi’s upmarket Karen suburb, rendering more
than 100 workers redundant.
The retailer had already opened four stores in Kenya with plans to open seven more around the country, including six in Nairobi.
In a media statement to The EastAfrican,
the firm said it is currently reviewing its operations in the East
African markets after exiting Tanzania and scaling down its expansion in
Kenya by shutting down one of its four branches after it proved to be
unprofitable.
“There is an ongoing evaluation and
consideration in all of our business operations based on current and
future performance,” the firm said.
“The Shoprite
Waterfront Karen, situated in Nairobi will be closed following a few
months of trading in a difficult economic climate. The position is
unfortunately that it has become unviable to continue trading. It is
unfortunate that we had no alternative but to terminate the employment
of the valued employees that have helped to establish this store. The
decision was not taken lightly,” the retailer said.
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