New platforms drive mobile money adoption as SSA hits 50m accounts

By Adeyemi Adepetun
Payments service platforms, including Interswitch, Flutterwave, and MTN Nigeria, were identified among players that drove the adoption of mobile money in sub-Saharan Africa (SSA) in 2019.
Their activities, including those of OPay and Palmpay, according to GSMA’s 2019 State of the
Industry Report on Mobile Money, buoyed strong growth in West Africa, which resulted in 21 million new accounts.
The report noted that in 2018, it identified Nigeria as one of Africa’s sleeping mobile money giants, which is home to the continent’s largest adult (114 million) and unbanked populations (60 per cent).
GSMA, which observed that Nigeria showed potential for the roll-out and adoption of mobile money services, said in 2019 there was notable traction in the country’s payment space, primarily through the emergence of app-based wallets.
It disclosed that growing investment in this area has been complemented by significant
strides in smartphone penetration, which has increased from 12 to 40 per cent in just five years.
The report, which noted that SSA added 50 million new mobile money accounts in 2019, said the region remained at the epicenter of the mobile money global movement.
According to GSMA, 2019 marked a major milestone globally with the number of registered mobile money accounts reaching 1.04 billion. The mobile money industry also processed almost $2 billion in transactions per day in 2019, with yearly transactions expected to surpass $1 trillion dollars by 2023.
Further analysis showed that SSA had 469 million registered mobile money accounts, an increase of almost 12 per cent from a year ago, and 181 million active accounts. The Middle East and North Africa had 51 million registered mobile money accounts, up 3.6 per cent year-on-year, and 19 million active accounts.
It stressed that the uptick in Africa was driven by strong growth in West Africa (21 million new accounts) and Central Africa (six million new accounts), as well as steady growth in East Africa (22 million new accounts).
The GSMA forecasts that account adoption across SSA will remain strong and the region will surpass the half-billion mark by the end of 2020.
In 2019 East Africa still dominated the continent’s mobile money space, with 53 per cent of registered mobile money accounts in Sub-Saharan Africa originating there. West Africa made up 35 per cent of the region’s registered mobile money accounts while Central Africa’s contribution was just 10 per cent and Southern Africa’s a tiny two per cent.
The GSMA said that, for the first time, digital transactions represented the majority, 57 per cent, of mobile money interactions and more value is circulating in the mobile money system than ever before.
“The industry is witnessing increasing user trust and relevance. With 290 live services in 95 countries and 372 million active accounts, mobile money is entering the mainstream and becoming the path to financial inclusion in most low-income countries,” it said.
For consumers, this marks a shift away from cash towards digital payments — for school fees, e-commerce, international remittances, savings, credit, pay-as-you-go utilities and more.
Chief Regulatory Officer at GSMA, John Giusti, said increased mobile connectivity and innovative services such as mobile money are building stronger and more inclusive communities.
“Surpassing one billion mobile money accounts represents a major milestone for an industry that did not exist just over a decade ago. The reach of mobile money agents is now 20 times that of bricks-and-mortar banks. Almost 1.7 billion people remain financially excluded, but the collective strength of the industry holds the potential to ensure that everyone can be part of the new digital economy,” Giusti said.
In 2019, the industry continued to invest in distribution networks, with the number of agent outlets almost tripling over the past five years, and the reach of a mobile money agent is now seven times that of ATMs and 20 times that of bank branches.
The report also showed the empowerment that comes with owning a mobile money account; for example, more women are using financial services, low-income households are accessing essential utility services, and smallholder farmers are getting paid more quickly and conveniently. Meanwhile, millions of migrants and their families are experiencing the benefits of faster, safer and cheaper international remittances.
“Regulation that enables low-cost services for the financially excluded has been crucial to the success of mobile money, and there is a clear correlation between an enabling regulatory environment and a high mobile money adoption rate,” Giusti added.
“However, certain policy decisions, such as sector-specific taxation and data localization requirements, are putting pressure on the industry and create a real risk of long-term negative impacts on financial inclusion gains, access to innovative services, and delivery of the [UN’s sustainable development goals]. We are moving in the right direction, and with the right tools, we are a step closer to achieving an inclusive digital future for all,” he said.