Jamii Bora Bank chief executive Samuel Kimani. FILE PHOTO | NMG
Jamii Bora Bank has challenged women to adopt use of digital technology to tap into the growing tech-savvy community in Kenya.
Saying
internet-on-the-go trend was fast becoming the norm, chief executive
Samuel Kimani said women traders could no longer ignore e-commerce as a
key channel for doing business in Kenya.
The 2020 Jamii
Bora Supamamas Business Networking Forum heard women traders must learn
digital skills as well as train staff on the same as a way of tapping
into the fast rising social media use among Kenyans.
“This
is a forum for ‘Mumpreneurs’ to network and learn new digital marketing
skills that presents new opportunities to grow their businesses via
social media,” said Mr Kimani. “Get people to support your business in
technology, especially those who can invest in your business and keep
customers within reach as they must be the key focus of your business.”
He said employees must also be incentivised to work hard as they are an integral part of the business.
The event sponsored by the tier three lender saw women
entrepreneurs brainstorm on formation of networks that facilitates
conduction of business to business(B2B) deals with assistance from the
bank.
The bank also sensitised the attendees on various
products available among them financial products for businesses
pursuing pubic tenders among other loan products. The B2B deals riding
on the lender’s platform benefits from a faster know-our-customer
platform where buyers and sellers can access loans to execute deals
based on their known credit risk profiles.
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