There has been a flurry of visitors from the head office who are
coming to “review our plans and offer strategic advice.” I have not
been pleased about these visitors because all of them have been
giving conflicting views on the way forward. On day one, we discussed our pricing model and how we intend to price our goods going forward. My boss and I had done quite some comprehensive analysis of the macro indicators and concluded that we needed to “ hold price to maintain our market position.”
giving conflicting views on the way forward. On day one, we discussed our pricing model and how we intend to price our goods going forward. My boss and I had done quite some comprehensive analysis of the macro indicators and concluded that we needed to “ hold price to maintain our market position.”
When my boss presented this proposal
to our visitors, their reaction shocked me. They came back and said “we
cannot hold price, we must push prices up to meet the company’s agenda.”
My boss tried to counter saying, “we have reviewed our numbers and our
consumer stretch, and we think that might hurt us and our consumers will
move to competition.”
One of the guys in the meeting
proceeded to give a long lecture about how numbers are set by the head
office each year and so “the end markets must deliver.” I could see that
my boss was getting irritated and he kept looking at the CEO hoping for
some back up. It took about 10 minutes of debate for the CEO to finally
chime in and said, “I agree with my team, we need to review our pricing
model. Price increases are not sustainable.” This seemed to stop the
visitors in their track as they suddenly changed tact and said, “well
you know that this is not aligned to company position so you will have
to get the top bosses to review and approve it.” The CEO looked quite
cocky about his position and said, “well I will do that.”
Once
this stalemate was sorted, the rest of the meeting went quite well. The
head office guys did not raise any issue other agendas discussed- they
said that our plans were good. On their last night out, the CEO and my
boss took them out for dinner and drinks. The next day I had to ask my
boss, “what was that all about? The fight about pricing was too much.”
He laughed and said, “ let me educate you on how things work in
multinationals.”
He went ahead to unleash a flip chart
to simplify. He summarised it by saying, “basically when the boss
commits to the Board there is no turning back.”
I had to ask, “ So, how will our CEO get out of this?” He
laughed and said, “ what these head office newbies do not know is that
our CEO here and the global CEO go way back. They attended the same
university in the US.” I was shocked by this and said, “ so, what has
that go to do with anything?”
He laughed and said, “so
basically, our CEO talks to the global CEO like every day. He had
already gotten some sort of approval to our decision not to price up.”
He continued, “we had a pre-alignment meeting to discuss how we would
manage the process.” And just like that, it all made sense to me- the
whole discussion had been stage managed.
He looked at
me and said, “we decided not to let you in on the secret since you are
too new- no need to get you involved in these politics.” In some way, I
was glad I was not in on the secrets of this plan. I had to ask, “what
happens next?” He said, “ you update your strategy document with the
prices we discussed at the meeting and we start the approval process.”
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