By Edward Qorro in Arusha
MORE than 190,000, Tanzanians visited Kenya for vacation last year.
The Kenya Tourism
Sector Performance Report 2019 released last week puts the number of
Tanzanians who toured the East African neighbour at 193,740.
Tanzania made it in
the top three, only coming behind Uganda which had 223,010 of its
residents visiting Kenya while the United States of America commanded
the largest share of visitors at 245,437.
Released by the
country's National Bureau of Statistics, the sector performance report
reveals that out of the 2,048,334 international visitors that toured the
country last year, 1,423, 971 landed in Nairobi while another 128,222
pitched camp in the coastal city of Mombasa.
"At least 29,462
visitors arrived at other airports and 467,179 visitors arrived by
land," says the report. According to the Tourism Sector Performance
report, US remains the largest western tourism source country for the
East African neighbour followed by the United Kingdom, India, China,
Germany, France and Italy.
Rwanda, another
East African nation, is at number 11 with 42,321 of its people visiting
Kenya last year. Burundi is at position 17 with 31,218 visitors while
South Sudan closes the top 20 table with 24,646 visitors.
According to East Africa Tourism Platform (EATP), the EAC remains a leading tourist destination in Sub Sahara Africa.
The United Nations
Economic Commission for Africa, Eastern Africa Sub-region Office
(UNECASRO-EA) in its report "Towards a Sustainable Tourism Industry in
Eastern Africa- a Study on the Challenges and Opportunities for Tourism
Development" says that tourism economic prospects for the region remain
high should there be a conducive policy and regulatory framework and the
removal of uncertainties in the business environment which do little to
encourage investment.
The report also advocates for the sound marketing strategies and discourages overreliance on traditional source markets.
Growth and expansion of tourism sector in East Africa necessitate the importance of having a competitive destination.
East African
countries have recorded some impressive achievements in the realm of
tourism owing to the conscious efforts by EAC partner states to work
together in promoting growth in the sector.
The success of the
tourism sector has benefited from immense private sector investments in
hotels, transportation, marketing and product development and dedicated
government efforts in conservation.
Since November
2008, the EAC has been marketed as a single region and the EAC partner
states have been participating in international tourism fairs, including
World Tourism Market (WTM) in London, UK and Internationale
TourismusBörse (ITB) Berlin.
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