Rose Kwatampora, head of projects and consultancy at Uganda Management
Institute addresses participants during the Rising Woman Business expo
on November 16 at Hotel Africana. Photo by Kelvin Atuhaire
Hope
Kasimbazi, Outreach and Partnership Officer, Private Sector Foundation
amazed the full house when she exhibited enthusiasm in her business at
the Rising Woman Business clinic.
She owns two shops
at two prominent hotels; Fairway and Hotel Africana. Being a board
member on Uganda Women Entrepreneurs Association (UWEAL), has not
stopped her from making and selling snacks such as roasted groundnuts,
soft cakes and others at her workplace.
“Before you
start a business, you need to draw a roadmap with a vision and mission.
Get out of that comfort zone. Use talent and positivity to sprout and
grow,” Kasimbazi advises.
The Daily Monitor Rising
Woman Initiative 2019 in partnership with dfcu Women in Business and
Uganda Investment Authority garnered a number of women in attendance at
Hotel Africana on November 16. They were mesmerised by Kasimbazi’s
capability to manage all the duties at hand with a few employees who
seemed to be in her late 50s.
With the right strategy, you can directly increase traffic to your business and grow your turnover.
Rose
Kwatampora, head of projects and consultancy department, Uganda
Management Institute, outlined the first indicators considered to draw a
customer while operating a business.
Know latest trends
Place yourself in the customer’s shoes and identify the gaps before venturing into that business. Position yourself as the only answer to that need. Keep abreast with trends; indulge in research for more knowledge on the business and clients, and have the ability to use the information to better your product amidst tough competition.
Place yourself in the customer’s shoes and identify the gaps before venturing into that business. Position yourself as the only answer to that need. Keep abreast with trends; indulge in research for more knowledge on the business and clients, and have the ability to use the information to better your product amidst tough competition.
Use word of mouth
How you speak with a client is vital. In addition to relations, networking and creating partnerships will affect the growth of a business. Kwatampora adds referrals make a big impact and multiplier effect when dealing with a client. It creates more opportunity for sales.
How you speak with a client is vital. In addition to relations, networking and creating partnerships will affect the growth of a business. Kwatampora adds referrals make a big impact and multiplier effect when dealing with a client. It creates more opportunity for sales.
“Don’t
judge a clients’ appearance before you sell the product to them. Use of
catchy phrases or polite language will keep the customers glued as
opposed to being rude and abusive which sends them off running. Always
be alert to respond quickly to any queries posed to you.”
Offer discounts
“It is important to understand what motivates your customers to buy products. Align oneself with answers to the supposedly asked queries by customers. Administer favourable discounts or bonuses or special offers on products for sale, it captivates them to return.”
“It is important to understand what motivates your customers to buy products. Align oneself with answers to the supposedly asked queries by customers. Administer favourable discounts or bonuses or special offers on products for sale, it captivates them to return.”
After
sales services, constant follow up and checking on the client
establishes a feeling of attachment. This will motivate them to come
back.
“Your face says a lot about your mood. If one
isn’t in a mood to sell either close the shop and take a break or shelve
the mood for a short time and handle business.
However,
smiley faces captivate the customer to buy. Never carry a bad mood to
business because you never know who you will meet. First impression
creates a lasting impression,” Kwatampora emphasizes.
Dresscode
Present yourself appropriately according to your job description. Relate and familiarise with the business itself. If it is a restaurant; have the hair covered and short nails.
Have a personal presentation that fits within and doesn’t create a gap between clients.
Present yourself appropriately according to your job description. Relate and familiarise with the business itself. If it is a restaurant; have the hair covered and short nails.
Have a personal presentation that fits within and doesn’t create a gap between clients.
Be organised
The way one presents the business matters a lot. She says, the eyes are easily attracted to alignment, attractive colours which register in the client’s mind.
Lighting adds a clear reflection of the product especially indoors.
Outdoor business ought to be well displayed and keep in mind which business works best in the environment. Some products get spoilt due to being sun burnt or dust.
The way one presents the business matters a lot. She says, the eyes are easily attracted to alignment, attractive colours which register in the client’s mind.
Lighting adds a clear reflection of the product especially indoors.
Outdoor business ought to be well displayed and keep in mind which business works best in the environment. Some products get spoilt due to being sun burnt or dust.
If you are looking for something, avoid
disorganising the place by bringing out stuff from shelves. Keep the
place clean and organised; be it a restaurant or saloon or shop, let it
be inviting, refreshed to avoid any embarrassments.
She
cautions, always draw out a policy in plan; look out for the
sustainability plan. One must at all times stock up materials.
Incorporate whatever is being asked after in the market. Albeit market
trends are dynamic, adjust the attitude and satisfy the needs.
Personal values
“Be dependable, honest and trustworthy. Be ethical in business. Avoid vices like fraud, selling damaged or underweight products for your client loyalty. Be loyal to customers and they will reciprocate the loyalty. There are brands that have maintained steam over the years due to customer centric sentiments.”
“Be dependable, honest and trustworthy. Be ethical in business. Avoid vices like fraud, selling damaged or underweight products for your client loyalty. Be loyal to customers and they will reciprocate the loyalty. There are brands that have maintained steam over the years due to customer centric sentiments.”
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