Four food retailers had healthy Black Friday
traffic, according to a Monday note from BAML. The bank has a "buy"
rating on the stock of each company, and expects solid gains in the
stock price of each going forward.
"We believe strong traffic and compelling
deals supported a strong Black Friday" at Target, a team of analysts led
by Robert Ohmes wrote.
In particular, toys and electronics sales
drove a standout performance at Target, and led sales at other big-box
chains on Black Friday as well. Walmart saw healthy traffic in those
areas, and is seeing "continued strength in grocery," Ohmes wrote.
Food sales gave Walmart, Costco, and BJ's
Wholesale Club a boost. At Walmart, analysts "observed grocery items in
most store carts along with other Black Friday purchases," according to
the note.
At Costco and BJ's, the analysts also observed
healthy traffic in grocery sections. "We believe food remains a
significant traffic driver," Ohmes said, referring to Costco. In
addition, shoppers also took advantage of other deals offered in stores
such as Costco's fuel savings program and BJ's optical program,
according to the note.
Here are four companies that stood out on Black Friday, as well as the foreseen upside in stock price, according to BAML.
"As expected, toys stood out, with an expanded
assortment featuring 10,000+ new & exclusive items (vs. 2,500 LY),"
Ohmes wrote Monday.
He continued: "TGT also rolled out Disney
'shop-in-shops' to 25 select stores this year (featuring 450+ items
incl. 100+ items previously only available at Disney locations)"
"Seasonal, home (which featured 2,000+ new
& exclusive items), apparel, and beauty categories also showed
momentum and had Door Buster/sale options and gift-focused displays."
"Toys stood out as well, with WMT's America's
Best Toy Shop featuring 1,300+ items this year (incl. 500+ exclusive
toys - a 20% increase from last year)," Ohmes wrote Monday.
He continued: "We also saw improved signage in
stores & interactive store navigation available on WMT's app, as
well as 'Check Out With Me' associates (available in all WMT
Supercenters) located in key areas of stores that appeared to help
minimize Black Friday checkout lines."
"Several compelling Black Friday deals (valid
11/29-12/2) were featured at the front of the club, including deals on
TVs (Samsung 65" 4K UHD for $779.99), Microsoft Surface Pro 7 Bundles
($800 vs. $1,000 regular price), and Series 5 Apple Watches ($30 off),"
Ohmes wrote.
He continued: "We believe COST likely
benefitted from rising adoption of the Costco co-branded Visa card as
well as early Black Friday online only deals on 'Members Only' items
(such as Samsung & LG UHD TVs, Microsoft Surface Pro Bundles, &
Samsung Galaxy Tabs) to drive traffic to Costco.com."
"We also observed healthy traffic in BJ's
optical service, with BJ featuring a special promotion for free lenses
on any purchase of frames over $120," Ohmes wrote.
He continued: "Black Friday deals were also
available online, and BJ offered free shipping to all members on orders
over $75 throughout the holiday season (11/14-12/24)."
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