Some social media platforms enable businesses interact directly with their customers. FILE PHOTO | NMG
More than 400 African developers and startups attended the first
Facebook’s conference in Nairobi that tackled application of emerging
innovations to grow businesses.
The forum dubbed
‘Facebook iD8 Nairobi’ and held last week discussed cutting-edge
technologies
including augmented reality, virtual reality, messaging, e-commerce and open source.
including augmented reality, virtual reality, messaging, e-commerce and open source.
Facebook said in the past
three years, it has been working closely with enterprises to enable them
leverage on social media platforms for expansion and to bolster their
fortunes.
Proud Dzambukira, the company’s Product
Partnerships Lead Middle East and Africa, said the company is also
looking to work with more start-ups in adption of Facebook, Instagram
and Telegram apllications.
“In messaging we are seeing
huge opportunities for both start-ups and large businesses who would
like to discover new opportunities and engage with other businesses and
customers,” he said.
Some of the platforms, he said, such as Messenger and Instagram enable businesses interact directly with their customers.
“We
have made investments in a bunch of other areas like storage sharing
platform for start-ups with their apps directly linked to Facebook and
Instagram,” Mr Dzambukira added.
Facebook Global Head
Developer Programs, Emeka Afigbo stated that the company will in 2020
start the second Andela proogramme that will train start-ups and
developers in ten countries on technical and non-technical skills.
“This followed Facebook’s three-month training with Andela in Kenya and Nigeria where 2,500 individuals went through,” he said.
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