Businesses and individuals infringing on MultiChoice East
Africa’s rights by broadcasting sports content through illegally shared
DStv signal face prosecution, the regulator has warned.
The
Kenya Copyright Board (Kecobo) said Wednesday that most culprits are
relying on unauthorised satellite connections popularly called ‘DStv
sambaza’ to air elite football competitions in the world without
authority of rights holders.
The most affected content includes the English Premier League (EPL), the UEFA Champions League (UCL) and the Spanish La Liga.
“Take
note that it is an offence to distribute, transmit, stream, broadcast
or make available to the public copyright works without the authority of
the rights holders,” Kecobo executive director Edward Sigei said.
Also
on the spot are manufactures or distributors of devices designed to
circumvent technical protection measures (TPM) put in place to protect
copyrighted works.
Mr Sigei said Kecobo inspectors had
rights to enter any premise and inspect for possible rights
infringement. Copyright Act imposes a fine of up to Sh100,000 or two
years in jail for such offences but enforcement has not been strong.
The connections are popular in populous residential estates such
as Buruburu, Umoja, Kayole, Donholm and Embakasi. The trend has also
spread to neighbourhoods along Thika Road like Kasarani, Roysambu,
Githurai and Kahawa West.
Sharing of the satellite TV
signals offers reduced monthly rates compared with MultiChoice’s
bouquets that are beyond the means of many households seeking for sports
content.
DStv, which entered the Kenyan market in
1995, slashed its monthly payments by between five and 30 percent last
month. Subscription fees for the cheapest package, Access, is Sh900 a
month. Those on Premium, the most expensive pay Sh7,500.
Through
SuperSport International, DStv owns exclusive rights to broadcast EPL
until the 2022 season, making it impossible for competitors to come in
now. It also has rights for UCL until 2021 season.
Shared
DStv signal or use of live streaming is becoming common especially in
rented houses, depressing revenues of MultiChoice that is already facing
competition.
There is increasing competition as home
internet connections from providers push up demand for on-the-go
streaming services such as YouTube, Netflix and its own Showmax
No comments :
Post a Comment