By PAULINE ONGAJI
When he got retrenched from his job as an IT technician in a
phone firm in 2009, little did John Baptista Kariuki know that it was a
blessing in disguise.
Lack of a job launched him on the
path of business and he is now the proprietor of Grind, which in full
means ‘get ready it’s a new day’.
The company based on
Moi Avenue, Nairobi, specialises in supply of IT products, specifically
HP, Dell, Lenovo and Kensington brands. He gets the products from local
distributors and sometimes import.
In under 10 years,
his business boasts an annual turnover of Sh55 million, with his
clientele ranging from international schools, hospitals to government
institutions.
That he has opened a branch on Luthuli Avenue, Nairobi, is a testament that his business is looking up.
“I have employed six workers in my main shop, working in administration, sales, technical, and delivery units.”
Apart
from setting him on the enterprise road, losing his job also saved him
from alcoholism. He says although he was one of the top performers in
employment, alcoholism later got the better of him.
“After
I was shown the door, I seized the moment to deeply reflect. It is
during this time that I stopped taking alcohol,” he says, adding that
the uncertainty that always lingers when under employment also drove him
to start thinking of starting his own business where he would be more
in control of his destiny.
Without a job he also had to immediately look for a means to earn an income.
“I
had to survive financially and having no job, I had to look for avenues
to earn a living. I went back to my former employer’s warehouse where I
bought old IT equipment and sell them for some small profit,” he says.
In
2010, he ventured proper into the IT equipment supply business.
However, the biggest hurdle was lack of capital. He also did not have
sales experience worth talking about.
“I could go to
distributors, use my laptop as a collateral to get IT products like
flash disks,” he says adding that he was operating without premises as
he could not afford to pay rent. Thanks to his honesty and hard work,
distributors developed confidence in him and he was able to obtain more
goods on credit.
He would soon set his first shop on
Tom Mboya Street and from there, his enterprise found a firm footing and
started to grow with customers coming in mainly through referrals.
“I
make sure I always do a good job. This is why 90 percent of my
clientele is through referrals. Having a good relationship with not just
the customers but also distributors has been a plus for me. This has
helped me to get goods on credit,” he explains.
His network with players such as businessmen and IT groups in the field has also been a major boost to him.
Mr
Kariuki says employees are a key pillar of any business, noting that
one should be keen when hiring them. Character and integrity, he adds,
are the main ingredients of a good employee.
“Employees
who are not necessarily professional but of great character are crucial
to the success of any business,” he says adding that business ethics
and integrity have earned him trust from customers and distributors.
He advises upcoming entrepreneurs to be focused first on one line of business before venturing further afield.
Lack
of focus, he says, almost cost him his business. “Twice I nearly closed
my business because of lack of focus. I thought because the business
was doing well I should venture into other avenues,” he says.
“Between
2011 and 2012 I tried out two different businesses, and it was the
biggest mistake of my life. Apart from the new businesses going under,
Grind was nearly brought down too since I used its resources to finance
the other ventures.”
Also, he says, complying with all
the tax requirements hasn’t been easy, especially when rogue competitors
import their products duty-free.
The challenges, however, have not dampen his dream to become one of the greatest IT product distributors in the country.
“I
want to be purely known for these products and even get support from
the manufactures. Here, there’s little competition since not many people
like to specialise in specific products,” he adds.
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