Quickmart Supermarket branch on Waiyaki Nairobi on August 28, 2019. PHOTO | SALATON NJAU | NMG
Tier-two retailer Quickmart opens its latest outlet on Nairobi’s
Waiyaki Way on Friday as it focusses on allocating more floor space to
fresh produce as part of its expansion strategy.
The
new branch that neighbours Deloitte’s office block will be the
retailer’s 11th store, and comes after it opened another in the prime
Lavington area in January. The firm told the Business Daily that it is
now banking on growing its revenues by rolling out more branches and its
fresh food market concept where the retailer stocks cooked meals and a
variety of vegetables, fruits, grains and meat.
Quickmart
says it is working with a local design firm Renova Ltd to implement the
modern architecture and catchy layout it’s applying on the new segment.
“We
are laying focus on the fresh food concept since it has high gross
profit margins compared with other dry groceries,” said Quickmart
Marketing Manager, Betty Wamaitha, adding that it targets sales
contribution of up to 30 percent from the segment.
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