Ketepa says it earned Sh200 million in revenue from selling tea via Naivas’ 54 retail chains. FILE PHOTO | NMG
Tea grower-cum-processor, Kenya Tea Packers (Ketepa) is studying
various African market regulations, including Nigeria and South Africa,
as it looks to grow sales of its ready-to-drink tea
varieties.
varieties.
Ketepa
managing director Albert Otochi said the firm is taking advantage of
the free market protocol to collaborate with key distributors in western
and southern Africa to sell its teas at various retail outlets in a bid
to grow the brand in the region.
“If you go to Egypt
where we have a vast presence, you shall see our billboards strewn
across strategic locations in Cairo and this has been done in Uganda,
Tanzania, South Sudan among other African countries we sell our tea to,”
said Mr Otochi.
The Ketepa managing director was
speaking yesterday at Naivas Ciata Mall on Kiambu Road when the two
firms launched a tea month campaign targeting Kenyans in a bid to grow
tea drinking.
Ketepa says it earned Sh200 million in revenue from selling tea via Naivas’ 54 retail chains.
Naivas Chief Commercial Officer Willy Kimani said diversifying
various tea flavours would help sell the Ketepa brand that has been in
the market for the past 40 years.
Ketepa noted that it
had introduced an online platform to help foreign retailers and
individual buyers directly source the beverage from it.
Tea
is grown by 600,000 smallholder farmers with more people earning
livelihoods working in the farms, factories, transport as well as
marketing centres across Kenya.
In the first quarter of
2019, the average auction price stood at Sh220 per-kilogramme compared
with Sh291 for the same quantity recorded in a similar period of last
year solely attributed to high production.
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