Users can register or request a service on their phones. FILE PHOTO | NMG
A new online business listing platform that helps firms to connect with potential customers has been launched.
The
platform, NaiGate enables business owners in sectors such as
hospitalitity, accommodation and
travel to register their business for free and advertise to end users.
travel to register their business for free and advertise to end users.
“NaiGate
was born out of necessity. I live and work in the United States but I
realised that every time I came home, I found it very hard to find
service providers and this is feedback I got from many other Kenyans in
diaspora,” said the NaiGate Director Amos Kariuki in a statement.
“There was no platform bringing together all kinds of businesses for consumers and therefore the idea behind NaiGate was born.”
Users
can register or request a service on their phones. Alternatively, users
may access NaiGate from their desktops at NaiGate.com. On the platform
which has so far listed over 5,000 businesses, consumers have a chance
to rate or view the rating of a specific firm or service provider before
making a business decision. Business owners can get more visibility by
paying a slightly higher rate to appear on the home page of the platform
to give them an edge over competition. Consumers can also filter
businesses. This, Mr Kariuki says allows consumers to transact with the
companies that have been tried and tested by users on the platform.
“What is setting us apart from other platforms is that, for
example, businesses get immediate alerts so long as someone has claimed
their business on the platform,” Mr Kariuki said
“A claimed business will have a blue tick alongside its name for verification purposes.”
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