Nume Ekeghe
Keystone Bank Limited has again
reaffirmed its commitment to providing support for the real sector as it
recently partnered Facebook via its partners, Rabbington Media, to
organise a capacity building training on digital marketing for its
micro, small and scale medium enterprises (MSMEs) customers
in Lagos
State.
According to the lender, the training on
Social Media Marketing held recently was part of the bank’s corporate
social responsibility (CSR) initiatives under the scheme
‘Boost-Your-Business.’
According to a statement, participants
(comprising both existing and prospective customers of Keystone Bank),
were trained on the advantages of internet marketing through the social
media to grow their businesses and achieve their dreams.
Speaking at the event, the Ag. Managing
Director, Mr Abubakar Danlami Sule, represented by the Head, MSME/Value
Chain Management of Keystone Bank Limited, Helen Nwelle, said the bank
was providing businesses and organisations the opportunity to expand
their customer reach by projecting their message on global platforms
like Facebook thereby promoting exposure.
“We are committed to ensuring that our
self-employed customers thrive at their various businesses hence we
constantly seek ways and means to connect them to the market and ensure
they succeed in reaching their customers.
“Giving them a social media presence
will aid their appeal to the emerging middle-class customers in Nigeria
who will most likely form a larger percentage of their customer base in
the near future and are majorly upwardly mobile youths who connect daily
on these platforms at a reassuring rate.
“The capacity building trainings are
available to all Keystone Bank customers who seek a competitive edge to
transform their businesses and will be coming to other parts of the
country with trainings slated to take place in Edo, Port Harcourt and
Enugu within this quarter and in the northern parts of the country from
the third quarter,” Nwele explained.
She further stressed that the bank
recently re-launched her MSME drive to ensure businesses are well
equipped with required knowledge and skills for their growth and
survival in the heavily underfunded sector.
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