Fast food retail chain Burger King is set to invest over Sh270
million to open new branches in
Kenya in the short-term as it ramps up its expansion.
Kenya in the short-term as it ramps up its expansion.
Burger King, which recently opened its
Sh90 million drive-thru outlet in Lavington, is planning to launch up to
three restaurants every year.
“We hope if the market
is good enough to grow into East and Central Africa. We were thinking of
roughly 10 but we realised that is too ambitious. We are looking at two
to three (per year),” said Mr Cornelius Muhati, Burger King operations
manager.
The franchise currently has five outlets in Kenya since it debuted at the Hub mall in Karen in 2016.
The
restaurant chain had targeted to expand its restaurant network by
double digits annually but has since slowed plans citing the macro
challenges in the operating environment and the large size of investment
needed to set up a single store.
No comments :
Post a Comment